A data profile of the people who buy, follow and care about Hot FM (Malaysia) in Malaysia — modelled from more than twelve digital signal sources. Hot FM (Malaysia) has an estimated audience of 2,273,398 people in Malaysia.
Hot FM (Malaysia) has an estimated audience of 2,273,398 people in Malaysia. 54.4% are female, 45.6% are male, average age 37.0. Top brand affinities: Era FM, Online gambling, G-Shock, Virtual reality, Messenger bag.
Top brand affinities include Era FM, Online gambling, G-Shock, with strongest over-indexing on Era FM (1.76× the country average).
Demographically, the Hot FM (Malaysia) audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Spirituality, Design Affinity.
The typical Hot FM (Malaysia) fan in Malaysia is balanced, around 37.0 years old, with strong Spirituality tendencies and a notable affinity for Era FM.
The key figures that characterise the Hot FM (Malaysia) profile in Malaysia.
54.4% are female, 45.6% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 37.0 |
| Estimated audience size | 2,273,398 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 14% |
The strongest cross-interests of the Hot FM (Malaysia) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bath and Bodyworks | Shopping | 2.16× | ||
| 02 | Anne Hathaway | Movies & TV | 1.95× | ||
| 03 | Era FM | Music & Radio | 1.76× | ||
| 04 | Clothes iron | Fashion & Accessoires | 1.71× | ||
| 05 | Cairo | Travel & Leisure | 1.70× | ||
| 06 | Judo | Sports | 1.69× | ||
| 07 | Convenience food | Food & Beverages | 1.69× | ||
| 08 | Autism Awareness | Health | 1.66× | ||
| 09 | Ariana Grande | Music & Radio | 1.63× | ||
| 10 | Montreal | Travel & Leisure | 1.63× | ||
| 11 | G-Shock | Fashion & Accessoires | 1.58× | ||
| 12 | Tabloid (newspaper format) | Literature | 1.57× | ||
| 13 | HarimauMalaya | Sports | 1.56× | ||
| 14 | Nutella | Food & Beverages | 1.55× | ||
| 15 | Civil service | Politics & Society | 1.54× | ||
| 16 | Virtual reality | Technology & Electronics | 1.53× | ||
| 17 | Dishwasher | Home & Garden | 1.53× | ||
| 18 | Online gambling | Games | 1.52× | ||
| 19 | Messenger bag | Fashion & Accessoires | 1.52× | ||
| 20 | Kedah FA | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.08× | |
| Design Affinity | PREMIUM | 1.08× | |
| Risk Appetite | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Indulgence | JOY | 0.69× | |
| Sustainability | BALANCE | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Hot FM (Malaysia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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