A data profile of the people who buy, follow and care about Suria FM in Malaysia — modelled from more than twelve digital signal sources. Suria FM has an estimated audience of 2,151,056 people in Malaysia.
The average Suria FM fan in Malaysia is 36.6 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Johor, Kuala Lumpur.
Top brand affinities include POPLOOK, Iloilo, LINE, with strongest over-indexing on POPLOOK (1.53× the country average).
Demographically, the Suria FM audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Suria FM fan in Malaysia is more female, around 36.6 years old, with strong Need for Security tendencies and a notable affinity for POPLOOK.
The key figures that characterise the Suria FM profile in Malaysia.
55.3% are female, 44.7% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 36.6 |
| Estimated audience size | 2,151,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Suria FM audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 78.8% |
| Singapore | 12.3% |
| Indonesia | 2.4% |
Where the Suria FM audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Putrajaya | ~20K | 1.97× | |
| 02 | Pahang | ~200K | 1.78× | |
| 03 | Malacca | ~100K | 1.58× | |
| 04 | Negeri Sembilan | ~100K | 1.43× | |
| 05 | Johor | ~300K | 1.22× | |
| 06 | Kedah | ~200K | 1.19× | |
| 07 | Perak | ~200K | 1.15× | |
| 08 | Terengganu | ~90K | 1.03× | |
| 09 | Selangor | ~600K | 1.02× | |
| 10 | Kelantan | ~100K | 0.93× | |
| 11 | Perlis | ~30K | 0.93× | |
| 12 | Kuala Lumpur | ~300K | 0.79× | |
| 13 | Penang | ~90K | 0.66× | |
| 14 | Labuan | ~7K | 0.40× | |
| 15 | Sabah | ~30K | 0.15× | |
| 16 | Sarawak | ~20K | 0.13× |
The strongest cross-interests of the Suria FM audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LINE | Technology & Electronics | 2.52× | ||
| 02 | Durban University of Technology | Business & Career | 2.22× | ||
| 03 | National Exhibition Centre | Business & Career | 2.13× | ||
| 04 | Dewi Sandra | Music & Radio | 2.06× | ||
| 05 | LC Waikiki | Fashion & Accessoires | 2.01× | ||
| 06 | Kijiji | Shopping | 2.00× | ||
| 07 | Hanis Zalikha | Movies & TV | 1.86× | ||
| 08 | Oki Setiana Dewi | Movies & TV | 1.80× | ||
| 09 | Luxury Shop | Shopping | 1.79× | ||
| 10 | Bonanza | Movies & TV | 1.67× | ||
| 11 | Raffi Ahmad | Movies & TV | 1.65× | ||
| 12 | Bangkok University | Business & Career | 1.58× | ||
| 13 | Rangsit University | Business & Career | 1.55× | ||
| 14 | Kasetsart University | Business & Career | 1.55× | ||
| 15 | Safari | Travel & Leisure | 1.54× | ||
| 16 | POPLOOK | Shopping | 1.53× | ||
| 17 | Mahidol University | Business & Career | 1.53× | ||
| 18 | Iloilo | Travel & Leisure | 1.52× | ||
| 19 | Men's Fashion | Fashion & Accessoires | 1.50× | ||
| 20 | Tanzania | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.40× | |
| Family Orientation | CONSERVATISM | 1.00× | |
| Spirituality | BALANCE | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.65× | |
| Urban Lifestyle | OPEN | 0.66× | |
| Early Adopter Mentality | POWER | 0.72× |
Suria FM has an estimated audience of 2,151,056 people in Malaysia, concentrated in Selangor and Johor.
55.3% of Suria FM fans are female, 44.7% are male, with an average age of 36.6 years.
Suria FM fans show strongest brand affinity for POPLOOK (1.53×), Iloilo (1.52×), and LINE (2.52×) over the country average.
Suria FM fans in Malaysia are most concentrated in Selangor (reach ~600K), Johor (reach ~300K), and Kuala Lumpur (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Suria FM itself, the audience over-indexes on Iloilo (1.52×), LINE (2.52×), Men's Fashion (1.5×), and Durban University of Technology (2.22×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Suria FM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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