A data profile of the people who buy, follow and care about Siakap Keli in Malaysia — modelled from more than twelve digital signal sources. Siakap Keli has an estimated audience of 1,979,015 people in Malaysia.
The average Siakap Keli fan in Malaysia is 34.2 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Online gambling, Cairo, Yamaha Motor Company, with strongest over-indexing on Online gambling (1.5× the country average).
Demographically, the Siakap Keli audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Patriotism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Siakap Keli fan in Malaysia is balanced, around 34.2 years old, with strong Patriotism tendencies and a notable affinity for Online gambling.
The key figures that characterise the Siakap Keli profile in Malaysia.
53.9% are female, 46.1% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 34.2 |
| Estimated audience size | 1,979,015 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 9% |
Where the Siakap Keli audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Putrajaya | ~20K | 1.66× | |
| 02 | Pahang | ~100K | 1.51× | |
| 03 | Selangor | ~800K | 1.44× | |
| 04 | Terengganu | ~100K | 1.25× | |
| 05 | Negeri Sembilan | ~100K | 1.21× | |
| 06 | Kedah | ~200K | 1.19× | |
| 07 | Malacca | ~80K | 1.17× | |
| 08 | Kuala Lumpur | ~400K | 1.14× | |
| 09 | Kelantan | ~100K | 1.10× | |
| 10 | Perak | ~200K | 1.06× | |
| 11 | Johor | ~200K | 0.87× | |
| 12 | Labuan | ~10K | 0.72× | |
| 13 | Perlis | ~20K | 0.71× | |
| 14 | Sabah | ~100K | 0.54× | |
| 15 | Penang | ~60K | 0.51× | |
| 16 | Sarawak | ~80K | 0.48× |
The strongest cross-interests of the Siakap Keli audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bayer 04 Leverkusen | Sports | 1.88× | ||
| 02 | Motorhome | Cars & Mobility | 1.79× | ||
| 03 | Bodrum | Travel & Leisure | 1.72× | ||
| 04 | Spain national football team | Sports | 1.70× | ||
| 05 | Aikido | Sports | 1.70× | ||
| 06 | Cairo | Travel & Leisure | 1.65× | ||
| 07 | Judo | Sports | 1.65× | ||
| 08 | Montreal | Travel & Leisure | 1.62× | ||
| 09 | French hip hop | Music & Radio | 1.61× | ||
| 10 | Fluminense FC | Sports | 1.58× | ||
| 11 | AFC Ajax | Sports | 1.58× | ||
| 12 | Portugal national football team | Sports | 1.56× | ||
| 13 | Yamaha Motor Company | Cars & Mobility | 1.55× | ||
| 14 | Radio-controlled car | Kids & Family | 1.54× | ||
| 15 | Emma Watson | Movies & TV | 1.54× | ||
| 16 | National Rugby League | Sports | 1.53× | ||
| 17 | Crocs | Fashion & Accessoires | 1.51× | ||
| 18 | Toyota Supra | Cars & Mobility | 1.51× | ||
| 19 | Gaza Strip | Travel & Leisure | 1.51× | ||
| 20 | Online gambling | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.21× | |
| Design Affinity | PREMIUM | 1.15× | |
| Risk Appetite | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.69× | |
| Sustainability | BALANCE | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.79× |
Siakap Keli has an estimated audience of 1,979,015 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
53.9% of Siakap Keli fans are female, 46.1% are male, with an average age of 34.2 years.
Siakap Keli fans show strongest brand affinity for Online gambling (1.5×), Cairo (1.65×), and Yamaha Motor Company (1.55×) over the country average.
Siakap Keli fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~400K), and Johor (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Siakap Keli itself, the audience over-indexes on Cairo (1.65×), Yamaha Motor Company (1.55×), Judo (1.65×), and French hip hop (1.61×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Siakap Keli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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