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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Malaysia who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Malaysia. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Malaysia, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Malaysia. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | PProton Saga | 1.3M | 72.0% | 39.0 | 32.7% | Car type |
| 2 | PPerodua Myvi | 1.1M | 78.8% | 37.5 | 37.4% | Car type |
| 3 | HHonda City | 1M | 7.4% | 38.5 | 30.0% | |
| 4 | HHonda Civic | 980k | 2.4% | 37.7 | 29.0% | Car type |
| 5 | TToyota Vios | 904k | 11.1% | 39.0 | 28.8% | Car type |
| 6 | PProton Saga (second generation) | 886k | 84.8% | — | — | |
| 7 | PPerodua Axia | 861k | 61.9% | 38.7 | 34.4% | Car type |
| 8 | PPerodua Alza | 829k | 64.4% | 38.7 | 32.8% | Car type |
| 9 | HHonda CR-V | 795k | 3.1% | 40.7 | 28.2% | Car type |
| 10 | TToyota Alphard | 632k | 18.1% | 40.3 | 23.6% | Car type |
| 11 | PProton Persona | 629k | 88.7% | 39.0 | 31.5% | Car type |
| 12 | TToyota Hilux | 615k | 2.4% | 40.0 | 21.9% | Car type |
| 13 | PProton Exora | 553k | 90.0% | 39.1 | 31.6% | Car type |
| 14 | HHonda Accord | 549k | 3.6% | 38.9 | 27.8% | Car type |
| 15 | TToyota Yaris | 540k | 3.0% | 38.1 | 29.1% | Car type |
| 16 | HHonda HR-V | 538k | 6.0% | 39.5 | 29.9% | Car type |
| 17 | MMazda3 | 520k | 3.0% | 41.0 | 18.2% | |
| 18 | NNissan Almera | 499k | 13.6% | 39.5 | 27.8% | Car type |
| 19 | TToyota Camry | 497k | 2.3% | 39.3 | 25.5% | Car type |
| 20 | MMazda CX-5 | 462k | 2.0% | 41.8 | 22.7% | |
| 21 | TToyota Innova | 442k | 21.4% | 37.4 | 36.2% | Car type |
| 22 | PProton Iriz | 440k | 94.7% | 38.7 | 30.0% | |
| 23 | TToyota Corolla | 437k | 1.2% | 39.8 | 22.8% | Car type |
| 24 | HHonda Jazz | 431k | 4.8% | 39.3 | 26.5% | |
| 25 | MMitsubishi Triton | 409k | 8.8% | 39.6 | 22.3% |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car models compiled?
Rascasse aggregates anonymized search-behavior signals across Malaysia and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in Malaysia?
Proton Saga currently leads with an estimated audience of 1.3M people in Malaysia.