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This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Malaysia who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Malaysia. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Malaysia, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Malaysia. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | TToyota Fortuner | 407k | 4.7% | 38.8 | 28.4% | Car type |
| 27 | NNissan Navara | 374k | 3.2% | 39.4 | 23.1% | Car type |
| 28 | MMazda CX-30 | 310k | 3.6% | 40.5 | 26.4% | |
| 29 | TToyota Avanza | 305k | 10.7% | 40.0 | 22.8% | Car type |
| 30 | NNissan X-Trail | 304k | 3.3% | 41.2 | 24.6% | Car type |
| 31 | PPerodua Kancil | 304k | 95.7% | 35.8 | 33.4% | Car type |
| 32 | TToyota Harrier | 293k | 23.1% | 41.3 | 14.9% | Car type |
| 33 | BBMW 3 Series | 290k | 2.3% | 38.8 | 27.2% | Car type |
| 34 | TToyota Land Cruiser | 276k | 1.1% | 38.7 | 18.7% | Car type |
| 35 | HHonda City (AA) | 268k | 4.8% | 29.3 | 37.9% | Car type |
| 36 | VVolvo V60 | 268k | 7.0% | 41.1 | 4.6% | Car type |
| 37 | HHonda Fit | 266k | 4.0% | 38.4 | 23.4% | Car type |
| 38 | BBMW X5 | 257k | 1.2% | 40.0 | 28.1% | Car type |
| 39 | VVolkswagen Tiguan | 256k | 0.9% | 42.1 | 23.7% | Car type |
| 40 | MMazda CX-3 | 250k | 3.1% | 42.1 | 22.4% | Car type |
| 41 | SSuzuki Swift | 244k | 1.6% | 38.1 | 21.0% | Car type |
| 42 | FFord Ranger (T6) | 237k | 2.7% | 40.5 | 10.4% | Car type |
| 43 | FFord Mustang | 233k | 0.9% | 36.2 | 19.7% | Car type |
| 44 | VVolkswagen Golf | 231k | 1.1% | 38.0 | 18.0% | Car type |
| 45 | BBMW 5 Series | 226k | 2.0% | 41.2 | 21.4% | Car type |
| 46 | MMitsubishi Outlander | 225k | 2.1% | 40.6 | 27.9% | |
| 47 | PPorsche Cayenne | 219k | 1.3% | 40.5 | 17.9% | Car type |
| 48 | PPorsche 911 | 217k | 0.9% | 38.5 | 20.0% | Car type |
| 49 | NNissan GT-R | 216k | 1.5% | 35.1 | 16.1% | Car type |
| 50 | PProton Wira | 215k | 80.6% | 35.9 | 17.2% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car models compiled?
Rascasse aggregates anonymized search-behavior signals across Malaysia and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in Malaysia?
Proton Saga currently leads with an estimated audience of 1.3M people in Malaysia.