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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Malaysia who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Malaysia. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Malaysia, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Malaysia. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | BBMW X1 | 211k | 1.2% | 41.7 | 21.8% | Car type |
| 52 | TToyota RAV4 | 208k | 0.8% | 40.2 | 21.9% | Car type |
| 53 | SSuzuki Jimny | 207k | 1.6% | 39.4 | 20.2% | Car type |
| 54 | BBMW iX | 206k | 4.4% | 41.0 | 31.3% | Car type |
| 55 | BBMW 7 Series | 202k | 2.3% | 41.9 | 22.3% | Car type |
| 56 | VVolkswagen Passat | 200k | 1.7% | 41.0 | 17.7% | Car type |
| 57 | TToyota Supra | 198k | 1.4% | 34.3 | 15.7% | Car type |
| 58 | PProton Satria | 188k | 85.0% | 36.6 | 18.0% | Car type |
| 59 | MMitsubishi Pajero | 185k | 2.0% | 38.3 | 27.4% | Car type |
| 60 | TTesla Model Y | 183k | 0.8% | 40.2 | 28.7% | Car type |
| 61 | KKia Sportage | 183k | 0.8% | 42.7 | 22.9% | Car type |
| 62 | MMazda6 | 183k | 2.2% | 40.2 | 15.4% | |
| 63 | TToyota HiAce | 182k | 5.6% | 39.3 | 15.0% | Car type |
| 64 | PProton Prevé | 176k | 90.8% | 35.8 | 18.0% | Car type |
| 65 | MMercedes-Benz S-Class | 175k | 3.9% | 41.6 | 20.6% | Car type |
| 66 | VVolkswagen Polo | 173k | 0.9% | 39.4 | 16.8% | Car type |
| 67 | TTesla Model S | 172k | 1.1% | 41.3 | 24.5% | Car type |
| 68 | HHonda Civic Type R | 165k | 3.2% | 35.0 | 10.2% | |
| 69 | HHyundai Elantra | 163k | 1.8% | 40.8 | 18.3% | |
| 70 | AAudi R8 | 162k | 1.1% | 39.1 | 21.3% | Car type |
| 71 | VVolvo XC90 | 160k | 1.2% | 42.9 | 20.3% | Car type |
| 72 | MMercedes-Benz GLA-Class | 159k | 1.4% | 41.7 | 18.0% | Car type |
| 73 | MMitsubishi Lancer | 158k | 2.4% | 38.4 | 14.1% | Car type |
| 74 | SSubaru Forester | 157k | 1.8% | 42.7 | 18.9% | Car type |
| 75 | LLamborghini Aventador | 155k | 1.5% | 36.0 | 35.1% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car models compiled?
Rascasse aggregates anonymized search-behavior signals across Malaysia and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in Malaysia?
Proton Saga currently leads with an estimated audience of 1.3M people in Malaysia.