Rascasse Audience Intelligence

Bols (brand) Target Market in Netherlands

A data profile of the people who buy, follow and care about Bols (brand) in Netherlands — modelled from more than twelve digital signal sources. Bols (brand) has an estimated audience of 6,555,129 people in Netherlands.

Bols (brand) has an estimated audience of 6,555,129 people in Netherlands. 14.5% are female, 85.5% are male, average age 26.1.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Bols (brand) profile in Netherlands.

Audience size
6.6M
in Netherlands
Gender
14.5%
85.5% male
Age
26.1
average years
Country rank
#69
Brand in Netherlands
Fig. 01

Search interest · 12-month trend

+90948%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bols (brand)

14.5% are female, 85.5% are male, average age 26.1.

Fig. 02

Gender split

14.5%
Female
85.5%
Male
Demographic split for Bols (brand) audience in Netherlands
MetricValue
Female14.5%
Male85.5%
Average age26.1
Estimated audience size6,555,129
Fig. 03

Age distribution

Ø 26.1
average years
Age distribution of the Bols (brand) audience in Netherlands
Age bracketShare%
16-1945%
20-2939%
30-3916%
40-490%
50+0%
Fig. 04

Worldwide distribution

42.2%

of the worldwide Bols (brand) audience comes from Netherlands.

Worldwide audience distribution share by country for Bols (brand)
CountryShare
Netherlands42.2%
Brazil22.9%
Belgium22.3%
Appendix

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How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Bols (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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