Rascasse Audience Intelligence

South Holland Audience in Netherlands

A data profile of the people who buy, follow and care about South Holland in Netherlands — modelled from more than twelve digital signal sources. South Holland has an estimated audience of 2,101,286 people in Netherlands.

#23among POI in Netherlands#47in Travel & Leisure

South Holland has an estimated audience of 2,101,286 people in Netherlands. 59.8% are female, 40.2% are male, average age 42.0. Top brand affinities: Feyenoord, ADO Den Haag, Summer vacation, Excelsior Rotterdam, NBA Finals.

Top brand affinities include Feyenoord, ADO Den Haag, Summer vacation, with strongest over-indexing on Feyenoord (2.1× the country average).

Demographically, the South Holland audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Tradition, Patriotism.

The typical South Holland fan in Netherlands is more female, around 42.0 years old, with strong Tradition tendencies and a notable affinity for Feyenoord.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the South Holland profile in Netherlands.

Audience size
2.1M
in Netherlands
Gender
59.8%♀
40.2% male
Age
42.0
average years
Country rank
#505
POI in Netherlands
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South Holland fans

59.8% are female, 40.2% are male, average age 42.0.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for South Holland audience in Netherlands
MetricValue
Female59.8%
Male40.2%
Average age42.0
Estimated audience size2,101,286
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the South Holland audience in Netherlands
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4926%
50+24%
Fig. 04

Worldwide distribution

86.0%

of the worldwide South Holland audience comes from Netherlands.

Worldwide audience distribution share by country for South Holland
CountryShare
Netherlands86.0%
Germany3.1%
United States2.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South Holland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South Holland audience
#·InterestCategoryAffinity×
01Candy Crush SagaGames2.66×
02Big BenTravel & Leisure2.66×
03ADO Den HaagSports2.58×
04NBA FinalsSports2.34×
05romantic comediesMovies & TV2.12×
06FeyenoordSports2.10×
07Excelsior RotterdamSports2.10×
08NAC BredaSports2.10×
09FC DordrechtSports2.10×
10Helmond SportSports2.10×
11SaladFood & Beverages2.05×
12BabyparkShopping2.02×
13SydneyTravel & Leisure1.97×
14Sparta RotterdamSports1.95×
15Zara LarssonMusic & Radio1.91×
16Summer vacationTravel & Leisure1.70×
17Non-alcoholic beverageFood & Beverages1.69×
18Public transportCars & Mobility1.58×
19Anime conventionLiterature1.54×
20Amsterdam Dance EventMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South Holland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South Holland audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.38×
PatriotismCONSERVATISM1.32×
SpiritualityBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South Holland audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
Pet OwnershipJOY0.76×
Quality AwarenessPREMIUM0.80×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Netherlands who actively search for South Holland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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