Rascasse Audience Intelligence

Fermob Target Market in Germany

Fermob has an estimated audience of 117K people in Germany.

#47among Furniture in Germany
#3941among brands in Germany
#1327in Home & Garden

The average Fermob fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Fermob ranks #47 among the 147 objects in Furniture in Germany.

Its fans are 1.4 years older than the group average of 40.5.

Women make up 61.5% of the fan base, 1.2 percentage points fewer than the group average.

Compared with the other 146 objects in Furniture, Fermob fans stand out for their interest in Kitchen cabinet, Google News and Pergola.

Interest is seasonal: March, April and May account for 42% of the year's searches, December is the quietest month.

Most fans live in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top affinities include Garden furniture, Ornamental plant, Kitchen cabinet, with strongest over-indexing on Garden furniture (85.31× the country average).

Demographically, the Fermob audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

The typical Fermob fan in Germany is more female, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Garden furniture.

Category: Home & Garden · Type: Brand · Subtype: Furniture

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
117K
in Germany
Gender
61.5%♀
38.5% male
Age
41.9
average years
Country rank
#31354
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Fermob

61.5% are female, 38.5% are male, average age 41.9.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Fermob audience in Germany
MetricValue
Female61.5%
Male38.5%
Average age41.9
Estimated audience size117K
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Fermob audience in Germany
Age bracketShare%
16-2414%
25-3418%
35-4422%
45-5425%
55+22%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Fermob audience comes from Germany.

Worldwide audience distribution share by country for Fermob
CountryShare
France54.5%
Germany12.1%
Switzerland5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Fermob customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~30K2.13×
02Bayern~30K1.73×
03Hamburg~4K1.58×
04Nordrhein-Westfalen~40K1.51×
05Berlin~7K1.32×
06Hessen~10K1.29×
07Rheinland-Pfalz~6K1.07×
08Saarland~1K0.95×
09Bremen<1K0.88×
10Schleswig-Holstein~3K0.80×
11Niedersachsen~8K0.73×
12Brandenburg~2K0.67×
13Mecklenburg-Vorpommern~1K0.67×
14Thüringen~2K0.65×
15Sachsen-Anhalt~2K0.62×
16Sachsen~3K0.56×
Fig. 06

Affinity by region

Affinity by region — Fermob, Germany
0.56×1.00×2.13×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Fermob audience vs. the country average
#·InterestCategoryAffinity×
01Garden furnitureHome & Garden85.31×
02Ornamental plantHome & Garden7.17×
03Kitchen cabinetHome & Garden7.02×
04toom BaumarktShopping4.34×
05Google NewsNews3.95×
06PergolaHome & Garden3.79×
07MattressHome & Garden3.78×
08HouseplantHome & Garden3.50×
09Garden centreHome & Garden3.07×
10Bedroom furnitureHome & Garden3.03×
11Starter homeHome & Garden2.99×
12Terraced houseHome & Garden2.93×
13Hardware storeHome & Garden2.53×
14Decorative artsArts & Culture2.17×
15Obi (store)Shopping1.91×
16NatureHome & Garden1.70×
17IKEAHome & Garden1.67×
18Home improvementHome & Garden1.64×
19FurnitureHome & Garden1.52×
20FamilyKids & Family1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Fermob audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Fermob audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.31×
DIY MentalityTHRILL1.86×
Design AffinityPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Fermob audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
Social Media UsageJOY0.91×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More Furniture audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Fermob over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/fermob-10007778” · Methodology