A data profile of the people who buy, follow and care about Moya in Poland — modelled from more than twelve digital signal sources. Moya has an estimated audience of 1,615,498 people in Poland.
Moya has an estimated audience of 1,615,498 people in Poland. 45.5% are female, 54.5% are male, average age 41.1. Top brand affinities: Love & Sex, Digital photography, Exfoliation (cosmetology), YouTube Music, Millie Bobby Brown.
Top brand affinities include Love & Sex, Digital photography, Exfoliation (cosmetology), with strongest over-indexing on Love & Sex (2.41× the country average).
Demographically, the Moya audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Sustainability, Risk Appetite.
The typical Moya fan in Poland is balanced, around 41.1 years old, with strong Sustainability tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Moya profile in Poland.
45.5% are female, 54.5% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 41.1 |
| Estimated audience size | 1,615,498 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Moya audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 54.4% |
| Spain | 10.4% |
| South Africa | 6.8% |
The strongest cross-interests of the Moya audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 2.41× | ||
| 02 | Exfoliation (cosmetology) | Beauty & Wellness | 2.25× | ||
| 03 | Underground hip hop | Music & Radio | 1.86× | ||
| 04 | High-net-worth individual | Business & Career | 1.84× | ||
| 05 | Bad Bunny | Music & Radio | 1.82× | ||
| 06 | AC/DC | Music & Radio | 1.78× | ||
| 07 | YouTube Music | Internet & Social Media | 1.75× | ||
| 08 | Ticketmaster | Travel & Leisure | 1.74× | ||
| 09 | Adele | Music & Radio | 1.71× | ||
| 10 | Digital photography | Business & Career | 1.68× | ||
| 11 | Zendaya | Movies & TV | 1.65× | ||
| 12 | Millie Bobby Brown | Movies & TV | 1.62× | ||
| 13 | Film festival | Movies & TV | 1.62× | ||
| 14 | Andrea Bocelli | Music & Radio | 1.62× | ||
| 15 | International education | Business & Career | 1.60× | ||
| 16 | Crime fiction | Literature | 1.57× | ||
| 17 | Metallica | Music & Radio | 1.57× | ||
| 18 | Orange Warsaw Festival | Music & Radio | 1.56× | ||
| 19 | Kurt Cobain | Music & Radio | 1.53× | ||
| 20 | Malt whisky | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.19× | |
| Risk Appetite | THRILL | 1.16× | |
| Urban Lifestyle | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.91× | |
| Social Media Usage | JOY | 0.93× | |
| Pet Ownership | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Moya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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