A data profile of the people who buy, follow and care about Republika in Poland — modelled from more than twelve digital signal sources. Republika has an estimated audience of 5,527,630 people in Poland.
Republika has an estimated audience of 5,527,630 people in Poland. 53.9% are female, 46.1% are male, average age 39.5. Top brand affinities: Shopping and fashion, Love & Sex, Classical music, Digital photography, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Love & Sex, Classical music, with strongest over-indexing on Shopping and fashion (1.58× the country average).
Demographically, the Republika audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Sustainability, Spirituality.
The typical Republika fan in Poland is balanced, around 39.5 years old, with strong Sustainability tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Republika profile in Poland.
53.9% are female, 46.1% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 39.5 |
| Estimated audience size | 5,527,630 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 21% |
The strongest cross-interests of the Republika audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 2.99× | ||
| 02 | Exfoliation (cosmetology) | Beauty & Wellness | 2.56× | ||
| 03 | Valentine's Day | Kids & Family | 2.19× | ||
| 04 | Underground hip hop | Music & Radio | 1.86× | ||
| 05 | High-net-worth individual | Business & Career | 1.86× | ||
| 06 | Bad Bunny | Music & Radio | 1.83× | ||
| 07 | AC/DC | Music & Radio | 1.80× | ||
| 08 | YouTube Music | Internet & Social Media | 1.76× | ||
| 09 | Ticketmaster | Travel & Leisure | 1.76× | ||
| 10 | Digital photography | Business & Career | 1.67× | ||
| 11 | RÜFÜS | Music & Radio | 1.66× | ||
| 12 | Film festival | Movies & TV | 1.65× | ||
| 13 | Zendaya | Movies & TV | 1.65× | ||
| 14 | Andrea Bocelli | Music & Radio | 1.63× | ||
| 15 | Millie Bobby Brown | Movies & TV | 1.62× | ||
| 16 | Shopping and fashion | Shopping | 1.58× | ||
| 17 | Crime fiction | Literature | 1.58× | ||
| 18 | Metallica | Music & Radio | 1.58× | ||
| 19 | Classical music | Music & Radio | 1.52× | ||
| 20 | Loudspeaker | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.17× | |
| Spirituality | BALANCE | 1.15× | |
| Risk Appetite | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| Quality Awareness | PREMIUM | 0.93× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Republika. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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