How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Poland who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Poland. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Poland, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Poland. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | VVolvo XC60 | 1.6M | 11.3% | 44.2 | 24.3% | Car type |
| 2 | KKia Sportage | 1.4M | 5.9% | 43.9 | 26.9% | Car type |
| 3 | HHyundai Tucson | 1.3M | 6.0% | 42.5 | 30.8% | Car type |
| 4 | NNissan Qashqai | 1.3M | 6.7% | 45.7 | 29.7% | Car type |
| 5 | PPeugeot 3008 | 1.1M | 6.6% | 47.6 | 34.8% | Car type |
| 6 | VVolkswagen T-Roc | 1.1M | 15.1% | 45.0 | 21.4% | Car type |
| 7 | FFord Kuga | 1.1M | 11.1% | 48.5 | 29.7% | Car type |
| 8 | TToyota RAV4 | 991k | 4.0% | 40.3 | 25.3% | Car type |
| 9 | ŠŠkoda Kodiaq | 979k | 9.4% | 46.7 | 21.3% | Car type |
| 10 | MMazda CX-5 | 939k | 4.1% | 44.9 | 23.9% | |
| 11 | ŠŠkoda Superb | 919k | 10.7% | 42.5 | 20.8% | Car type |
| 12 | SSkoda Kodiaq | 899k | 6.5% | 41.2 | 30.0% | Car type |
| 13 | TToyota Corolla | 896k | 2.5% | 35.4 | 24.3% | Car type |
| 14 | HHyundai i30 | 893k | 12.1% | 43.2 | 37.3% | Car type |
| 15 | FFord Focus | 892k | 4.5% | 42.1 | 21.3% | Car type |
| 16 | VVolkswagen Tiguan | 869k | 3.0% | 41.0 | 25.5% | Car type |
| 17 | TToyota Yaris | 864k | 4.7% | 36.2 | 28.3% | Car type |
| 18 | HHonda CR-V | 845k | 3.3% | 45.6 | 18.4% | Car type |
| 19 | VVolvo XC90 | 837k | 6.2% | 44.1 | 26.9% | Car type |
| 20 | AAudi A3 | 832k | 3.9% | 35.6 | 17.0% | Car type |
| 21 | BBMW X5 | 815k | 3.8% | 36.9 | 28.8% | Car type |
| 22 | VVolvo XC40 | 810k | 7.5% | 41.0 | 24.6% | |
| 23 | AAudi Q5 | 809k | 3.7% | 39.1 | 21.2% | Car type |
| 24 | RRenault Captur | 804k | 7.7% | 47.0 | 30.0% | Car type |
| 25 | OOpel Mokka | 803k | 8.9% | 47.0 | 31.3% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car models compiled?
Rascasse aggregates anonymized search-behavior signals across Poland and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in Poland?
Volvo XC60 currently leads with an estimated audience of 1.6M people in Poland.