A data profile of the people who buy, follow and care about BPI in Portugal — modelled from more than twelve digital signal sources. BPI has an estimated audience of 1,492,414 people in Portugal.
BPI has an estimated audience of 1,492,414 people in Portugal. 50.2% are female, 49.8% are male, average age 38.5.
The key figures that characterise the BPI profile in Portugal.
50.2% are female, 49.8% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 38.5 |
| Estimated audience size | 1,492,414 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 20% |
of the worldwide BPI audience comes from Portugal.
| Country | Share |
|---|---|
| Portugal | 70.2% |
| United States | 6.1% |
| Japan | 4.4% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for BPI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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