A data profile of the people who buy, follow and care about Luar na Lubre in Portugal — modelled from more than twelve digital signal sources. Luar na Lubre has an estimated audience of 1,045 people in Portugal.
Luar na Lubre has an estimated audience of 1,045 people in Portugal. 60.9% are female, 39.1% are male, average age 51.5. Top brand affinities: Quiz, Library, Horoscope, Piano, Outlander (TV series).
Top brand affinities include Quiz, Library, Horoscope, with strongest over-indexing on Quiz (2.48× the country average).
Demographically, the Luar na Lubre audience skews more female with an average age of 51.5, and over-indexes on personality traits such as Extroversion, Sports Activity.
The typical Luar na Lubre fan in Portugal is more female, around 51.5 years old, with strong Extroversion tendencies and a notable affinity for Quiz.
The key figures that characterise the Luar na Lubre profile in Portugal.
60.9% are female, 39.1% are male, average age 51.5.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 51.5 |
| Estimated audience size | 1,045 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 6% | |
| 30-39 | 11% | |
| 40-49 | 20% | |
| 50+ | 59% |
The strongest cross-interests of the Luar na Lubre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outlander (TV series) | Movies & TV | 24.90× | ||
| 02 | Quiz | Games | 2.48× | ||
| 03 | Horoscope | Health | 2.25× | ||
| 04 | Library | Literature | 2.03× | ||
| 05 | Piano | Music & Radio | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.18× | |
| Sports Activity | POWER | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.07× | |
| Extroversion | THRILL | 1.18× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Luar na Lubre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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