Rascasse Audience Intelligence

MSC Cruises Target Market in Germany

MSC Cruises has an estimated audience of 1.3M people in Germany.

#3among Cruises in Germany
#631among brands in Germany
#402in Travel & Leisure

The average MSC Cruises fan in Germany is 47.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, MSC Cruises ranks #3 among the 87 objects in Cruises in Germany — 100.9× the group median.

Its fans are 0.7 years older than the group average of 46.7.

Women make up 58.8% of the fan base, 9.0 percentage points fewer than the group average.

Compared with the other 86 objects in Cruises, MSC Cruises fans stand out for their interest in Oceania Cruises, t3 and Ryanair.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Royal Caribbean Cruises Ltd., Carnival Cruise Lines, Princess Cruises, with strongest over-indexing on Royal Caribbean Cruises Ltd. (71.51× the country average).

Demographically, the MSC Cruises audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Travelling, Risk Appetite.

The typical MSC Cruises fan in Germany is more female, around 47.4 years old, with strong Travelling tendencies and a notable affinity for Royal Caribbean Cruises Ltd..

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.3M
in Germany
Gender
58.8%♀
41.2% male
Age
47.4
average years
Country rank
#4865
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of MSC Cruises

58.8% are female, 41.2% are male, average age 47.4.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for MSC Cruises audience in Germany
MetricValue
Female58.8%
Male41.2%
Average age47.4
Estimated audience size1.3M
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the MSC Cruises audience in Germany
Age bracketShare%
16-247%
25-3410%
35-4418%
45-5429%
55+36%
Fig. 04

Worldwide distribution

6.0%

of the worldwide MSC Cruises audience comes from Germany.

Worldwide audience distribution share by country for MSC Cruises
CountryShare
United States26.5%
Italy14.5%
United Kingdom9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

MSC Cruises customers by region in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~30K1.28×
02Rheinland-Pfalz~80K1.17×
03Schleswig-Holstein~60K1.16×
04Sachsen-Anhalt~40K1.13×
05Hamburg~30K1.07×
06Niedersachsen~100K1.06×
07Nordrhein-Westfalen~300K1.03×
08Bayern~200K0.98×
09Hessen~100K0.97×
10Saarland~20K0.97×
11Baden-Württemberg~200K0.94×
12Sachsen~60K0.92×
13Bremen~10K0.92×
14Brandenburg~40K0.90×
15Thüringen~30K0.82×
16Berlin~50K0.79×
Fig. 06

Affinity by region

Affinity by region — MSC Cruises, Germany
0.79×1.00×1.28×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the MSC Cruises audience vs. the country average
#·InterestCategoryAffinity×
01Royal Caribbean Cruises Ltd.Travel & Leisure71.51×
02Carnival Cruise LinesTravel & Leisure53.28×
03Princess CruisesTravel & Leisure52.60×
04Celebrity CruisesTravel & Leisure50.30×
05TUI CruisesTravel & Leisure43.99×
06Oceania CruisesTravel & Leisure38.51×
07Azamara Club CruisesTravel & Leisure30.03×
08Viking CruisesTravel & Leisure29.42×
09Norwegian Cruise LineTravel & Leisure27.67×
10Silversea CruisesTravel & Leisure26.38×
11Crystal CruisesTravel & Leisure23.87×
12Holland America LineTravel & Leisure22.86×
13t3Technology & Electronics18.66×
14AIDA CruisesTravel & Leisure14.83×
15Phoenix ReisenTravel & Leisure8.63×
16RyanairTravel & Leisure6.43×
17Florian SilbereisenMusic & Radio4.39×
18TUITravel & Leisure3.59×
19Helene FischerMusic & Radio2.84×
20AirbnbTravel & Leisure2.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the MSC Cruises audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the MSC Cruises audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.94×
Risk AppetiteTHRILL1.53×
Career OrientationPOWER1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the MSC Cruises audience vs. the country average · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
SpiritualityBALANCE0.91×
Early Adopter MentalityPOWER0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in MSC Cruises over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/msc-cruises-14225” · Methodology