Rascasse Audience Intelligence

Need for Speed Audience in United States

Need for Speed has an estimated audience of 2.3M people in United States.

#2among Racing in United States
#110among games in United States
#263in Games

The average Need for Speed fan in United States is 32.8 years old, more male, and lives primarily in California.

By number of fans, Need for Speed ranks #2 among the 89 objects in Racing in United States — 88.7× the group median.

Women make up 16.8% of the fan base, 6.1 percentage points fewer than the group average.

Compared with the other 88 objects in Racing, Need for Speed fans stand out for their interest in Uncharted 4: A Thief's End, Battlefield 2 and Call of Duty: Ghosts.

Most fans live in California, Texas, Florida.

Top affinities include Forza Horizon, Uncharted 4: A Thief's End, Battlefield 2, with strongest over-indexing on Forza Horizon (96.38× the country average).

Demographically, the Need for Speed audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

The typical Need for Speed fan in United States is more male, around 32.8 years old, with strong Patriotism tendencies and a notable affinity for Forza Horizon.

Category: Games · Type: Video / Board Game · Subtype: Racing

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.3M
in United States
Gender
16.8%♀
83.2% male
Age
32.8
average years
Country rank
#12685
among all objects in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Need for Speed fans

16.8% are female, 83.2% are male, average age 32.8.

Fig. 02

Gender split

16.8%
Female
83.2%
Male
Demographic split for Need for Speed audience in United States
MetricValue
Female16.8%
Male83.2%
Average age32.8
Estimated audience size2.3M
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Need for Speed audience in United States
Age bracketShare%
16-2440%
25-3422%
35-4416%
45-5412%
55+10%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Need for Speed audience comes from United States.

Worldwide audience distribution share by country for Need for Speed
CountryShare
United States21.5%
Japan5.9%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Need for Speed fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~30K1.37×
02Arizona~70K1.26×
03New Mexico~20K1.26×
04Texas~200K1.21×
05Oklahoma~30K1.20×
06Arkansas~20K1.19×
07Alabama~40K1.18×
08North Carolina~90K1.13×
09Mississippi~20K1.13×
10Tennessee~50K1.11×
11Georgia~80K1.10×
12California~300K1.09×
13Kentucky~30K1.09×
14Utah~20K1.09×
15Kansas~20K1.09×
16Idaho~10K1.08×
17Florida~200K1.07×
18Oregon~30K1.07×
19Colorado~40K1.06×
20Nebraska~10K1.06×
21West Virginia~10K1.06×
22Alaska~5K1.06×
23Missouri~40K1.05×
24Maryland~40K1.04×
25Washington~50K1.03×
26Indiana~50K1.03×
27Louisiana~30K1.03×
28Iowa~20K1.02×
29Virginia~60K1.00×
30South Carolina~40K0.99×
31North Dakota~5K0.99×
32Connecticut~20K0.98×
33South Dakota~6K0.96×
34Illinois~80K0.95×
35Wyoming~4K0.93×
36Ohio~70K0.92×
37Pennsylvania~80K0.90×
38Michigan~60K0.90×
39Montana~7K0.88×
40New York~100K0.87×
41Wisconsin~30K0.87×
42New Jersey~50K0.86×
43Rhode Island~6K0.85×
44Delaware~6K0.85×
45Minnesota~30K0.81×
46New Hampshire~7K0.81×
47Maine~7K0.79×
48Massachusetts~40K0.78×
49Hawaii~7K0.76×
50Washington, District of Columbia~3K0.71×
Fig. 06

Affinity by region

Affinity by region — Need for Speed, United States
0.71×1.00×1.37×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Need for Speed audience vs. the country average
#·InterestCategoryAffinity×
01Forza HorizonGames96.38×
02Uncharted 4: A Thief's EndGames92.59×
03Battlefield 2Games61.13×
04Call of Duty: GhostsGames60.00×
05HRE Performance WheelsCars & Mobility60.00×
06Rise of the Tomb RaiderGames56.00×
07Toyota 86Cars & Mobility52.15×
08Honda Civic Type RCars & Mobility43.08×
092 Fast 2 FuriousMovies & TV41.74×
10Mazda MX-5Cars & Mobility40.18×
11Resident Evil 5Games39.74×
12Nissan 350ZCars & Mobility39.17×
13Call of Duty 3Games38.24×
14Formula DriftSports33.25×
15Call of Duty: Modern Warfare 2Games32.87×
16Nissan SkylineCars & Mobility30.75×
17Max VerstappenSports22.24×
18Freestyle MotocrossSports16.59×
19HarmonicaMusic & Radio13.31×
20RobloxGames11.86×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Need for Speed audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Need for Speed audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.38×
Early Adopter MentalityPOWER1.10×
Luxury OrientationPREMIUM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Need for Speed audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.48×
IndividualismJOY0.49×
SpiritualityBALANCE0.50×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Need for Speed over the last 12 months. Modelled, not counted; people interested in several video / board games count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/need-for-speed-3928” · Methodology