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Popularity ranking · Portugal

The 40 most popular Commercial Vehicles in Portugal

This curated ranking covers the 40 largest commercial vehicles in Portugal, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. John Deere, Iveco and Fendt lead the list with a combined estimated audience of 390k people. Across all 40 entries the average audience size is 26k, and the largest, John Deere, reaches around 159k people in Portugal. Audience size is the estimated number of unique people in Portugal who actively engage with each commercial vehicles, derived from search demand signals. Rankings reflect search-behavior signals collected across Portugal and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 40, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Portugal who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Portugal. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Portugal, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Portugal. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 John Deere 159k 45.9 20.4% Commercial vehicles
2 Iveco 130k 45.6 15.7% Commercial vehicles
3 Fendt 101k 46.4 13.6% Commercial vehicles
4 Massey Ferguson 96k 43.9 20.3% Commercial vehicles
5 Kubota 89k 46.7 14.8% Commercial vehicles
6 Renault Trucks 81k 45.6 19.1% Commercial vehicles
7 Valtra 62k 45.7 14.9% Commercial vehicles
8 Claas 62k 45.7 14.7% Commercial vehicles
9 Scania 54k 45.0 4.6% Commercial vehicles
10 Deutz-Fahr 51k 45.7 12.4% Commercial vehicles
11 Yanmar 39k 48.5 8.6% Commercial vehicles
12 Liebherr 31k 50.1 20.0% Commercial vehicles
13 Volvo FH 17k 53.2 31.1% Commercial vehicles
14 Kenworth 15k 40.9 32.6% Commercial vehicles
15 Peterbilt 14k 39.4 37.9% Commercial vehicles
16 Unimog 12k 32.4 0.0% Commercial vehicles
17 Schmitz Cargobull 5.7k 41.1 0.0% Commercial vehicles
18 Magirus 1.8k 32.3 0.0% Commercial vehicles
19 Traton 1.6k 46.5 28.6% Commercial vehicles
20 Scania trucks 1.3k 33.6 18.0% Commercial vehicles
21 International Harvester 766 51.9 8.7% Commercial vehicles
22 Fiat Professional 468 49.2 24.7% Commercial vehicles
23 Volvo Trucks 356 40.2 45.5% Commercial vehicles
24 Volkswagen Commercial Vehicles 292 48.0 23.6% Commercial vehicles
25 New Holland Agriculture 282 43.8 22.5% Commercial vehicles

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular commercial vehicles compiled?

Rascasse aggregates anonymized search-behavior signals across Portugal and ranks each commercial vehicles by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest commercial vehicles in Portugal?

John Deere currently leads with an estimated audience of 159k people in Portugal.

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