Popularity ranking · Portugal

The 100 most popular Dog Breeds in Portugal

This curated ranking covers the 100 largest dog breeds in Portugal, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 152 dog breeds tracked in Portugal, the 100 ranked here account for the largest measured audience reach. Labrador Retriever, French Bulldog and Shih Tzu lead the list with a combined estimated audience of 2.2M people. Across all 100 entries the average audience size is 120k, and the largest, Labrador Retriever, reaches around 789k people in Portugal. Audience size is the estimated number of unique people in Portugal who actively engage with each dog breed, derived from search demand signals. Rankings reflect search-behavior signals collected across Portugal and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Portugal who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Portugal. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Portugal, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Portugal. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Portuguese Water Dog 15k 34.8 73.2% Dog breed
52 Beauceron 15k 48.0 64.4% Dog breed
53 Irish Wolfhound 15k 39.7 74.0% Dog breed
54 Portuguese Podengo 15k 43.8 100.0% Dog breed
55 Miniature Dachshund 12k 37.3 72.3% Dog breed
56 Italian Greyhound 11k 43.2 81.3% Dog breed
57 Irish Setter 11k 48.2 55.5% Dog breed
58 Scottish Terrier 9.7k 47.3 79.2% Dog breed
59 Airedale Terrier 9.6k 35.1 72.0% Dog breed
60 Saluki 9.4k 40.4 69.9% Dog breed
61 Shetland Sheepdog 9.2k 45.0 78.6% Dog breed
62 Kangal dog 8.9k 41.1 7.7% Dog breed
63 Chow Chow 8.5k 39.6 64.4% Dog breed
64 Coton de Tulear 8.3k 43.3 78.4% Dog breed
65 Tibetan Mastiff 8k 48.8 100.0% Dog breed
66 Great Pyrenees 7.9k 43.7 100.0% Dog breed
67 Caucasian Shepherd Dog 7.7k 42.4 73.5% Dog breed
68 Cairn Terrier 7.6k 39.1 52.4% Dog breed
69 Nova Scotia Duck Tolling Retriever 7.5k 45.9 64.5% Dog breed
70 Parson Russell Terrier 7.3k 42.0 59.7% Dog breed
71 Gordon Setter 7k 44.5 83.0% Dog breed
72 Belgian Shepherd 6.8k 41.4 0.0% Dog breed
73 Affenpinscher 6.8k 44.5 80.5% Dog breed
74 Border Terrier 6.8k 35.0 71.8% Dog breed
75 Old English Sheepdog 6.5k 44.0 63.2% Dog breed

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this list of the most popular dog breeds compiled?

Rascasse aggregates anonymized search-behavior signals across Portugal and ranks each dog breed by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest dog breed in Portugal?

Labrador Retriever currently leads with an estimated audience of 789k people in Portugal.

Other top lists in Portugal