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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Portugal who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Portugal. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Portugal, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Portugal. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | SStella McCartney | 140k | 0.8% | 36.8 | 73.7% | Luxury fashion |
| 27 | LLoro Piana | 130k | 0.6% | 44.1 | 71.3% | Luxury fashion |
| 28 | CChristian Dior | 115k | 0.8% | 44.1 | 81.2% | Luxury fashion |
| 29 | AAlexander McQueen (brand) | 104k | 0.7% | 41.5 | 67.6% | Luxury fashion |
| 30 | OOff White | 102k | 1.0% | 32.1 | 48.1% | Luxury fashion |
| 31 | GGoyard | 92k | 0.8% | 43.8 | 61.4% | Luxury fashion |
| 32 | RRoberto Cavalli | 86k | 1.1% | 44.0 | 63.4% | Luxury fashion |
| 33 | MMissoni | 80k | 1.2% | 44.5 | 62.2% | Luxury fashion |
| 34 | EErmenegildo Zegna | 55k | 2.3% | 42.8 | 51.4% | Luxury fashion |
| 35 | BBrunello Cucinelli | 51k | 0.6% | 41.0 | 65.6% | Luxury fashion |
| 36 | OOscar de la Renta | 51k | 0.8% | 39.5 | 67.0% | Luxury fashion |
| 37 | DDeMellier | 45k | 2.7% | 42.1 | 70.9% | Luxury fashion |
| 38 | YYeezy | 43k | 0.2% | 22.1 | 48.7% | Luxury fashion |
| 39 | RRick Owens | 42k | 0.3% | 34.3 | 58.2% | Luxury fashion |
| 40 | EEtro | 37k | 1.1% | 43.0 | 86.4% | Luxury fashion |
| 41 | EEscada | 31k | 1.2% | 35.0 | 60.5% | Luxury fashion |
| 42 | Ppaul smith | 30k | 0.4% | 32.8 | 49.6% | Luxury fashion |
| 43 | MMulberry (company) | 29k | 0.3% | 45.2 | 58.9% | Luxury fashion |
| 44 | AAMIRI | 27k | 0.5% | 41.1 | 69.6% | Luxury fashion |
| 45 | JJil Sander | 25k | 0.3% | 42.0 | 72.1% | Luxury fashion |
| 46 | Nnetaportercom | 25k | 1.6% | 32.6 | 97.5% | Luxury fashion |
| 47 | MModa Operandi | 24k | 0.7% | 36.8 | 84.8% | Luxury fashion |
| 48 | YYohji Yamamoto | 24k | 0.5% | 36.2 | 53.8% | Luxury fashion |
| 49 | PPhilipp Plein | 23k | 0.5% | 38.0 | 47.2% | Luxury fashion |
| 50 | DDiane von Fürstenberg | 22k | 7.6% | 46.3 | 49.0% | Luxury fashion |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular luxury fashions compiled?
Rascasse aggregates anonymized search-behavior signals across Portugal and ranks each luxury fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest luxury fashion in Portugal?
Louis Vuitton currently leads with an estimated audience of 1.1M people in Portugal.