Popularity ranking · Portugal

The 100 most popular Website / Newspaper / Magazines in Portugal

This curated ranking covers the 100 largest website / newspaper / magazines in Portugal, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 7k website / newspaper / magazines tracked in Portugal, the 100 ranked here account for the largest measured audience reach. YouTube, Instagram and Gmail lead the list with a combined estimated audience of 29M people. Across all 100 entries the average audience size is 1.7M, and the largest, YouTube, reaches around 10M people in Portugal. Audience size is the estimated number of unique people in Portugal who actively engage with each website / newspaper / magazine, derived from search demand signals. Rankings reflect search-behavior signals collected across Portugal and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Portugal who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Portugal. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Portugal, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Portugal. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Waze 440k 41.7 38.2%
77 SporTV 432k 39.1 48.6%
78 Sarpsborg Arbeiderblad 432k 46.6 58.2%
79 Thomson Holidays 424k 48.9 63.7% Travel website
80 Yahoo! Finance 423k 48.6 31.2% Business news
81 Wallpaper (magazine) 419k 50.0 54.8%
82 The Times 412k 44.0 48.9% Newspaper
83 Globo.com 409k 31.3 51.0%
84 Ynet 408k 41.5 52.4%
85 Spartoo 405k 41.8 66.7%
86 YouTube Kids 402k 44.9 66.4%
87 Google Play 390k 46.2 51.9% Software
88 National Geographic (magazine) 384k 38.6 48.6%
89 GitHub 377k 32.6 53.0% Productivity
90 Cricbuzz 366k 26.9 30.2%
91 MyFitnessPal 366k 43.1 48.4% Fitness
92 Politico 365k 50.8 38.8%
93 GeoGuessr 360k 42.2 41.7%
94 Etsy 359k 42.0 63.6% Vintage fashion
95 ancestry 356k 43.1 51.8%
96 Porto Canal 346k 42.8 46.1%
97 Veja (magazine) 334k 44.2 66.8%
98 Kiwoko 333k 42.9 71.0%
99 Daily Mirror 316k 44.2 72.1% Newspaper
100 Internet Movie Database 316k 33.5 52.3%

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular website / newspaper / magazines compiled?

Rascasse aggregates anonymized search-behavior signals across Portugal and ranks each website / newspaper / magazine by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest website / newspaper / magazine in Portugal?

YouTube currently leads with an estimated audience of 10M people in Portugal.

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