Popularity ranking · Portugal

The 100 most popular Website / Newspaper / Magazines in Portugal

This curated ranking covers the 100 largest website / newspaper / magazines in Portugal, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 7k website / newspaper / magazines tracked in Portugal, the 100 ranked here account for the largest measured audience reach. YouTube, Instagram and Gmail lead the list with a combined estimated audience of 29M people. Across all 100 entries the average audience size is 1.7M, and the largest, YouTube, reaches around 10M people in Portugal. Audience size is the estimated number of unique people in Portugal who actively engage with each website / newspaper / magazine, derived from search demand signals. Rankings reflect search-behavior signals collected across Portugal and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Portugal who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Portugal. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Portugal, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Portugal. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Nova Gente 1.6M 44.6 73.0%
27 Wikipedia 1.6M 46.3 50.1%
28 Google Calendar 1.5M 51.3 17.9%
29 Google Flights 1.5M 42.7 53.5%
30 TripAdvisor 1.4M 45.2 58.0%
31 El País (Uruguay) 1.3M 48.6 53.4% Newspaper
32 Público (Spain) 1.3M 49.5 49.6%
33 Skyscanner 1.3M 45.8 58.0% Travel website
34 MSN 1.3M 46.1 49.1%
35 Apartamento 1.2M 47.9 61.6%
36 AccuWeather 1.2M 49.6 55.8%
37 Últimas Noticias 1.2M 43.2 48.2% Newspaper
38 Twitch 1.2M 21.1 6.4%
39 Wallapop 1.2M 41.4 45.6%
40 Reddit 1.2M 37.1 59.4% Social media
41 Diário de Notícias 1M 44.5 58.2% Newspaper
42 G1 (Rede Globo) 979k 44.2 69.0%
43 Badoo 909k 38.9 33.6% Search engine
44 YouTube Music 858k 30.0 69.1% TV / music streaming
45 Marca (newspaper) 857k 41.1 56.2% Newspaper
46 ECos 803k
47 PubMed 801k 45.2 60.8% Search engine
48 Snapchat 798k 44.3 55.3% Social media
49 Apple TV 720k 42.3 48.9% TV / music streaming
50 Prozis 717k 28.9 43.7%

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular website / newspaper / magazines compiled?

Rascasse aggregates anonymized search-behavior signals across Portugal and ranks each website / newspaper / magazine by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest website / newspaper / magazine in Portugal?

YouTube currently leads with an estimated audience of 10M people in Portugal.

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