Rascasse Audience Intelligence

Google Flights Audience in Portugal

A data profile of the people who buy, follow and care about Google Flights in Portugal — modelled from more than twelve digital signal sources. Google Flights has an estimated audience of 1,494,050 people in Portugal.

#31among Website / Newspaper / Magazine in Portugal#60in Travel & Leisure

The average Google Flights fan in Portugal is 42.7 years old, balanced, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Google Flights profile in Portugal.

Audience size
1.5M
in Portugal
Gender
53.5%♀
46.5% male
Age
42.7
average years
Country rank
#654
Website / Newspaper / Magazine in Portugal
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Flights

53.5% are female, 46.5% are male, average age 42.7.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Google Flights audience in Portugal
MetricValue
Female53.5%
Male46.5%
Average age42.7
Estimated audience size1,494,050
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Google Flights audience in Portugal
Age bracketShare%
16-1911%
20-2917%
30-3920%
40-4930%
50+23%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Google Flights audience comes from Portugal.

Worldwide audience distribution share by country for Google Flights
CountryShare
United States19.2%
China7.3%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Flights audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Google Flights fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~1M2.18×
02Porto District~600K1.77×
03Santarém District~100K1.77×
04Setúbal District~200K1.47×
05Faro District~100K1.43×
06Braga District~200K1.39×
07Madeira~50K1.21×
08Coimbra District~80K1.16×
09Leiria District~90K1.14×
10Aveiro District~100K1.13×
11Viana do Castelo District~30K0.89×
12Azores~30K0.84×
13Viseu District~40K0.73×
14Vila Real District~20K0.63×
15Castelo Branco District~20K0.59×
16Évora District~20K0.59×
17Bragança District~10K0.58×
18Beja District~10K0.55×
19Portalegre District~7K0.45×
20Guarda District~8K0.41×
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for Google Flights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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