A data profile of the people who buy, follow and care about Google Flights in Netherlands — modelled from more than twelve digital signal sources. Google Flights has an estimated audience of 2,698,722 people in Netherlands.
The average Google Flights fan in Netherlands is 48.2 years old, balanced, and lives primarily in North Holland.
The audience is concentrated in North Holland, North Brabant, Gelderland.
The key figures that characterise the Google Flights profile in Netherlands.
54.1% are female, 45.9% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 48.2 |
| Estimated audience size | 2,698,722 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 11% | |
| 40-49 | 15% | |
| 50+ | 53% |
of the worldwide Google Flights audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.2% |
| China | 7.3% |
| United Kingdom | 3.6% |
Where the Google Flights audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1M | 2.14× | |
| 02 | North Brabant | ~500K | 1.25× | |
| 03 | Flevoland | ~80K | 1.10× | |
| 04 | Limburg | ~200K | 1.09× | |
| 05 | Gelderland | ~300K | 0.95× | |
| 06 | Overijssel | ~200K | 0.81× | |
| 07 | Groningen | ~70K | 0.71× | |
| 08 | Friesland | ~50K | 0.51× | |
| 09 | Drenthe | ~40K | 0.45× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Google Flights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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