A data profile of the people who buy, follow and care about Google Flights in Belgium — modelled from more than twelve digital signal sources. Google Flights has an estimated audience of 1,754,458 people in Belgium.
The average Google Flights fan in Belgium is 41.5 years old, more female, and lives primarily in Brussels.
The audience is concentrated in Brussels, Flemish Brabant, Antwerp.
The key figures that characterise the Google Flights profile in Belgium.
57.3% are female, 42.7% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 41.5 |
| Estimated audience size | 1,754,458 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Google Flights audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.2% |
| China | 7.3% |
| United Kingdom | 3.6% |
Where the Google Flights audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~300K | 2.33× | |
| 02 | Flemish Brabant | ~200K | 1.41× | |
| 03 | Walloon Brabant | ~60K | 1.28× | |
| 04 | Antwerp | ~200K | 1.06× | |
| 05 | Liege | ~100K | 0.89× | |
| 06 | East Flanders | ~200K | 0.86× | |
| 07 | Hainaut | ~100K | 0.80× | |
| 08 | Province of Namur | ~50K | 0.64× | |
| 09 | Limburg | ~50K | 0.61× | |
| 10 | West Flanders | ~90K | 0.58× | |
| 11 | Luxembourg | ~30K | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Google Flights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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