Popularity ranking · Sweden

The 100 biggest Bundesliga fan bases in Sweden

This curated ranking covers the 100 largest bundesliga teams in Sweden, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 480 bundesliga teams tracked in Sweden, the 100 ranked here account for the largest measured audience reach. FC Bayern Munich, Borussia Dortmund and Harry Kane lead the list with a combined estimated audience of 762k people. Across all 100 entries the average audience size is 20k, and the largest, FC Bayern Munich, reaches around 462k people in Sweden. Audience size is the estimated number of unique people in Sweden who actively engage with each bundesliga team, derived from search demand signals. Rankings reflect search-behavior signals collected across Sweden and are refreshed weekly.

Last updated:

For marketing, sponsorship & live-entertainment teams

Working with audiences like these?

This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:

Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 1. FC Köln 19k 40.1 48.6% Soccer
27 SC Freiburg 18k 27.7 26.8% Soccer
28 SV Werder Bremen 16k 29.5 35.3% Soccer
29 Alphonso Davies 15k 31.5 29.4% Soccer
30 Vincent Kompany 15k 34.9 24.3% Soccer
31 Antonio Nusa 13k 35.0 32.2% Soccer
32 FC Augsburg 13k 34.4 21.7% Soccer
33 Yan Diomande 12k 36.0 28.9% Soccer
34 Min-jae Kim 12k 35.2 24.0% Soccer
35 Fisnik Asllani 12k 40.2 37.4% Soccer
36 Lucas Vázquez 9.8k 37.1 28.7% Soccer
37 Mario Götze 9.6k 38.2 32.7% Soccer
38 Deniz Undav 9.3k 41.1 27.2% Soccer
39 1. FC Union Berlin 8.9k 41.9 35.7% Soccer
40 Loris Karius 8.5k 37.1 27.5% Soccer
41 Joshua Kimmich 8.4k 34.2 24.8% Soccer
42 Emre Can 8.1k 36.4 29.2% Soccer
43 Jonathan Tah 7.9k 34.5 25.3% Soccer
44 Karim Adeyemi 7.9k 34.1 25.1% Soccer
45 Jarell Quansah 7k 37.1 28.7% Soccer
46 Can Uzun 6.4k 39.2 29.5% Soccer
47 Julian Brandt 6.3k 33.5 24.0% Soccer
48 Victor Boniface 5.5k 36.4 38.1% Soccer
49 Serge Gnabry 5.4k 38.9 33.7% Soccer
50 Conrad Harder 5.1k 36.0 28.9% Soccer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular bundesliga teams compiled?

Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each bundesliga team by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest bundesliga team in Sweden?

FC Bayern Munich currently leads with an estimated audience of 462k people in Sweden.

Other top lists in Sweden