How to read this list
Rank
Position in the Top 27, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | HHorton Hears a Who! (film) | 51k | 0.9% | 41.6 | 59.4% | Family |
| 2 | WWinnie the Pooh (film) | 41k | 0.5% | 47.7 | 75.1% | Family |
| 3 | LLADYBUG | 38k | 0.4% | 31.3 | 57.5% | Family |
| 4 | TThe Parent Trap (1998 film) | 30k | 0.9% | 51.2 | 67.2% | Family |
| 5 | HHoles (film) | 28k | 0.9% | 30.8 | 55.3% | Family |
| 6 | CChicken Little (2005 film) | 27k | 0.4% | 41.5 | 59.7% | Family |
| 7 | TThe Great Mouse Detective | 26k | 3.5% | 41.6 | 57.9% | Family |
| 8 | UUnderdog (film) | 23k | 0.8% | 41.3 | 50.3% | Family |
| 9 | FFinding Neverland | 23k | 2.6% | 53.6 | 82.1% | Family |
| 10 | TThe Fox and the Hound | 13k | 1.1% | 41.6 | 57.7% | Family |
| 11 | BBrother Bear | 12k | 0.6% | 39.8 | 73.1% | Family |
| 12 | RRed Dog (film) | 10k | 0.6% | 42.4 | 61.7% | Family |
| 13 | TThe Polar Express | 9.4k | 0.1% | 34.0 | 60.5% | Family |
| 14 | HHannah Montana: The Movie | 9.1k | 1.0% | 24.8 | 100.0% | Family |
| 15 | CCaptain Underpants | 8k | 0.3% | 40.1 | 70.6% | Family |
| 16 | HHalloween Town | 6.9k | 0.3% | 37.7 | 72.7% | Family |
| 17 | BBook of Life | 6.2k | 0.5% | 49.7 | 69.7% | Family |
| 18 | RRocket Power | 5.3k | 0.4% | 41.4 | 53.9% | Family |
| 19 | FFrom Up on Poppy Hill | 3.6k | 0.7% | 33.0 | 55.6% | Family |
| 20 | TThe SpongeBob Movie: Sponge Out of Water | 3.2k | 0.3% | 44.6 | 55.1% | Family |
| 21 | TThe Muppet Christmas Carol | 2k | 0.6% | 44.7 | 93.2% | Family |
| 22 | SSuper Why! | 1.8k | 0.1% | 45.7 | 100.0% | Family |
| 23 | DDolphin Tale | 1.2k | 0.2% | 24.7 | 68.8% | Family |
| 24 | LLady and the Tramp II: Scamp's Adventure | 930 | 0.5% | 38.2 | 66.6% | Family |
| 25 | BBen and Holly's Little Kingdom | 876 | 0.2% | 30.0 | 69.3% | Family |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular families compiled?
Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each family by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest family in Sweden?
Horton Hears a Who! (film) currently leads with an estimated audience of 51k people in Sweden.