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Popularity ranking · Sweden

The 100 most popular Fashion Designers in Sweden

This curated ranking covers the 100 largest fashion designers in Sweden, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 186 fashion designers tracked in Sweden, the 100 ranked here account for the largest measured audience reach. Tom Ford, Jean Paul Gaultier and Vivienne Westwood lead the list with a combined estimated audience of 445k people. Across all 100 entries the average audience size is 14k, and the largest, Tom Ford, reaches around 185k people in Sweden. Audience size is the estimated number of unique people in Sweden who actively engage with each fashion designer, derived from search demand signals. Rankings reflect search-behavior signals collected across Sweden and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Tom Ford 185k 40.5 66.8% Fashion designer
2 Jean Paul Gaultier 169k 34.9 56.2% Fashion designer
3 Vivienne Westwood 92k 35.3 66.5% Fashion designer
4 Karl Lagerfeld 90k 38.5 70.3% Fashion designer
5 Lisa Larson 86k 43.4 52.5% Fashion designer
6 Monica Lewinsky 76k 47.2 40.9% Fashion designer
7 Donatella Versace 46k 37.6 72.7% Fashion designer
8 Gudrun Sjödén 34k 54.5 100.0% Fashion designer
9 Dries van Noten 28k 31.0 67.8% Fashion designer
10 John Galliano 26k 42.3 65.7% Fashion designer
11 Emporio Armani 24k 32.8 45.3% Fashion designer
12 Doc Holliday 24k 44.9 33.7% Fashion designer
13 Elie Saab 24k 35.8 70.7% Fashion designer
14 Narciso Rodriguez 24k 35.5 64.5% Fashion designer
15 Hans Christian Andersen 22k 47.6 71.2% Fashion designer
16 Kaare Klint 17k 45.4 68.5% Fashion designer
17 Virgil Abloh 15k 39.0 61.8% Fashion designer
18 Donna Karan 15k 42.8 74.9% Fashion designer
19 Hedi Slimane 15k 41.6 76.2% Fashion designer
20 Dan Bongino 14k 45.3 16.1% Fashion designer
21 Ann Demeulemeester 13k 44.5 72.4% Fashion designer
22 Paul Frank 12k 36.5 89.8% Fashion designer
23 Gianni Versace 11k 29.3 40.9% Fashion designer
24 Michio Kaku 10k 52.6 48.8% Fashion designer
25 Dave Ramsey 10k 39.3 60.4% Fashion designer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular fashion designers compiled?

Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each fashion designer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest fashion designer in Sweden?

Tom Ford currently leads with an estimated audience of 185k people in Sweden.

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