How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | BBrisbane Broncos | 1.7k | 0.1% | 40.7 | 37.8% | Rugby |
| 27 | IIreland national rugby union team | 1.6k | 0.1% | 19.0 | 100.0% | Rugby |
| 28 | OOwen Farrell | 1.5k | 0.2% | 45.3 | 33.5% | Rugby |
| 29 | SSonny Bill Williams | 1.5k | 0.3% | 42.1 | 100.0% | Rugby |
| 30 | SScotland national rugby union team | 1.4k | 0.1% | 46.0 | 64.7% | Rugby |
| 31 | IIsrael Dagg | 1.4k | 2.7% | 52.9 | 100.0% | Rugby |
| 32 | NNew Zealand Warriors | 1.3k | 0.1% | 27.8 | 61.0% | Rugby |
| 33 | PParramatta Eels | 1.2k | 0.1% | 42.7 | 33.6% | Rugby |
| 34 | GGareth Thomas (rugby) | 1.2k | 0.7% | 44.2 | 56.5% | Rugby |
| 35 | MMelbourne Storm | 961 | 0.0% | 43.2 | 65.4% | Rugby |
| 36 | SSouth Africa national rugby union team (sevens) | 951 | 0.1% | 42.5 | 39.5% | Rugby |
| 37 | PPaulie Malignaggi | 889 | 0.6% | 38.7 | 0.0% | Rugby |
| 38 | MMaro Itoje | 880 | 0.2% | 36.9 | 56.4% | Rugby |
| 39 | RRichie McCaw | 865 | 0.2% | 42.8 | 50.7% | Rugby |
| 40 | JJonny Wilkinson | 860 | 0.2% | 44.1 | 38.2% | Rugby |
| 41 | FFinn Russell | 837 | 0.1% | 40.6 | 48.7% | Rugby |
| 42 | JJapan national rugby union team | 826 | 0.2% | 48.1 | 18.8% | Rugby |
| 43 | NNewcastle Knights | 823 | 0.1% | 24.3 | 0.0% | Rugby |
| 44 | RRacing 92 | 820 | 0.1% | 40.6 | 24.4% | Rugby |
| 45 | LLawrence Dallaglio | 779 | 0.5% | 43.2 | 0.0% | Rugby |
| 46 | UUnion Bordeaux Bègles | 720 | 0.1% | 39.8 | 37.7% | Rugby |
| 47 | CChallenge Cup | 697 | 0.2% | 45.2 | 65.8% | Rugby |
| 48 | JJames Haskell | 684 | 0.2% | 44.0 | 28.6% | Rugby |
| 49 | SStade Français | 677 | 0.1% | 42.7 | 27.2% | Rugby |
| 50 | SSydney Roosters | 625 | 0.1% | 45.4 | 0.0% | Rugby |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular rugby compiled?
Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each rugby by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest rugby in Sweden?
Scarlets currently leads with an estimated audience of 455k people in Sweden.