How to read this list
Rank
Position in the Top 11, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | EElite Fitness | 7.2k | 0.7% | 44.6 | 70.8% | Sports equipment |
| 2 | XXXL sport & villmark | 6.7k | 30.4% | 41.4 | 73.8% | Sports equipment |
| 3 | SSport Chek | 1.4k | 0.0% | 44.4 | 63.3% | Sports equipment |
| 4 | Rroad runner sports | 1.3k | 0.1% | 44.6 | 50.0% | Sports equipment |
| 5 | LLouisville Slugger | 1.2k | 0.2% | 35.0 | 30.9% | Sports equipment |
| 6 | FFly Racing | 1k | 0.7% | 33.4 | 27.7% | Sports equipment |
| 7 | SSportsman's Warehouse | 920 | 0.0% | 49.0 | 20.4% | Sports equipment |
| 8 | EEllis Brigham Mountain Sports | 701 | 0.3% | 39.0 | 34.2% | Sports equipment |
| 9 | EEastbay | 539 | 0.0% | 35.6 | 61.4% | Sports equipment |
| 10 | HHockeyMonkey.com | 239 | 2.1% | 38.6 | 41.8% | Sports equipment |
| 11 | FFansEdge | 155 | 0.0% | 47.8 | 47.9% | Sports equipment |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular sports equipments compiled?
Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each sports equipment by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest sports equipment in Sweden?
Elite Fitness currently leads with an estimated audience of 7.2k people in Sweden.