How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 | SSubaru Outback | 91k | 1.7% | 45.1 | 35.6% | Car type |
| 77 | AAudi A7 | 91k | 1.2% | 40.7 | 28.7% | Car type |
| 78 | NNissan Juke | 90k | 0.8% | 46.2 | 34.8% | Car type |
| 79 | HHyundai Ioniq 5 | 89k | 1.4% | 45.1 | 29.9% | Car type |
| 80 | VVolkswagen Polo | 88k | 0.5% | 38.7 | 43.3% | Car type |
| 81 | BBMW X6 | 86k | 0.6% | 31.2 | 60.4% | Car type |
| 82 | DDodge Challenger | 86k | 0.7% | 42.2 | 10.3% | |
| 83 | BBMW 7 Series | 86k | 1.0% | 38.3 | 35.5% | Car type |
| 84 | SSubaru Forester | 85k | 1.0% | 47.4 | 28.5% | Car type |
| 85 | VVolvo V50 | 85k | 11.3% | 41.8 | 0.0% | Car type |
| 86 | PPorsche Panamera | 85k | 0.9% | 37.0 | 42.8% | |
| 87 | JJaguar E-Type | 85k | 6.0% | 43.0 | 51.2% | Car type |
| 88 | LLamborghini Aventador | 84k | 0.8% | 44.0 | 54.9% | Car type |
| 89 | VVolvo S90 | 84k | 2.7% | 44.1 | 21.3% | Car type |
| 90 | MMitsubishi Outlander | 84k | 0.8% | 42.8 | 45.7% | |
| 91 | PPorsche Macan | 83k | 0.8% | 40.1 | 38.3% | Car type |
| 92 | FFiat 500 | 83k | 0.6% | 42.0 | 5.9% | Car type |
| 93 | RRenault Clio | 83k | 0.6% | 43.0 | 34.9% | Car type |
| 94 | ŠŠkoda Superb | 82k | 0.9% | 42.7 | 32.1% | Car type |
| 95 | VVolvo 200 Series | 81k | 9.9% | 41.9 | 33.2% | Car type |
| 96 | FFord Explorer | 79k | 0.6% | 40.8 | 32.6% | |
| 97 | MMercedes-Benz S-Class | 79k | 1.8% | 39.0 | 35.7% | Car type |
| 98 | VVolkswagen Amarok | 79k | 1.0% | 41.9 | 27.5% | Car type |
| 99 | SSkoda Kamiq | 78k | 0.8% | 47.5 | 24.8% | Car type |
| 100 | BBMW X3 | 78k | 0.6% | 31.9 | 49.9% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car models compiled?
Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in Sweden?
Tesla Model Y currently leads with an estimated audience of 401k people in Sweden.