Aurora Audience in United States

Aurora logo

Aurora has an estimated audience of 7,077,670 people in United States. Top regions: California, Texas, New York. Top brand affinities: Real property, Dollar General, Five Below, Singer-songwriter, Texas Roadhouse.

Aurora fans in United States are concentrated in California, with strong brand affinity for Real property. The audience is concentrated in California, Texas, New York. Top brand affinities include Real property, Dollar General, Five Below, with strongest over-indexing on Real property (2.23× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Aurora fans

Demographic split for Aurora audience in United States
MetricValue
Estimated audience size7,077,670

Audience persona

The typical Aurora fan in United States shows strong Sustainability tendencies and a notable affinity for Real property.

Top regions in United States

Top regions ranked by reach for Aurora in United States
RegionReachAffinity
California752,8010.97×
Texas497,6820.82×
New York364,5970.92×
Florida362,5750.76×
Illinois351,1771.49×
Wisconsin277,3002.6×
Pennsylvania220,6710.93×
Colorado219,3151.97×
Ohio211,3240.97×
Michigan207,6451.12×
Washington193,7831.36×
North Carolina176,3220.83×
Georgia174,8930.8×
New Jersey146,2680.81×
Virginia142,4170.83×
Massachusetts138,1270.99×
Arizona137,0580.95×
Tennessee125,3670.88×
Indiana124,5800.96×
Missouri116,4671.02×
Oregon109,3501.35×
Minnesota106,7721.05×
Maryland101,8000.84×
Alabama87,9810.89×
Oklahoma83,7361.07×
Kentucky81,5310.92×
South Carolina78,4560.74×
Connecticut69,4860.98×
Louisiana67,7110.74×
Utah64,4641.02×
Nevada55,3940.81×
Iowa49,8440.85×
Arkansas49,6510.85×
Kansas47,0820.84×
Mississippi40,3770.69×
Nebraska37,3791.05×
Idaho37,1811.05×
Alaska30,5952.02×
West Virginia28,3990.86×
New Mexico28,2660.8×
New Hampshire26,4880.95×
Maine26,2511.04×
Montana22,8871.17×
Rhode Island19,5240.87×
Hawaii19,4700.64×
Washington, District of Columbia15,4050.72×
South Dakota13,4860.82×
Delaware11,9330.61×
North Dakota11,6010.8×
Wyoming11,3621.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aurora audience
BrandAffinityCategory
Real property2.23×Home & Garden
Dollar General1.61×Shopping
Five Below2.25×Shopping
Singer-songwriter1.61×Music & Radio
Texas Roadhouse1.59×Food & Beverages
J. C. Penney1.97×Shopping
Made in USA2.27×Business & Career
Dentistry2.08×Business & Career
Taylor Swift1.7×Music & Radio
Art exhibition2.54×Arts & Culture
IHOP2×Food & Beverages
Livemusic1.77×Music & Radio
Pet food1.55×Pets & Animals
Genetics1.58×Kids & Family
Golden State Warriors1.67×Sports
Contemporary art1.94×Arts & Culture
Fine art1.61×Business & Career
Hormone2.57×Health
Petco1.73×Shopping
Streetwear1.61×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aurora audience
TraitClusterScore
SustainabilityBALANCE1.77
TravellingTHRILL1.77
PatriotismCONSERVATISM1.46
ExtroversionTHRILL1.37
Pet OwnershipJOY1.36
Urban LifestyleOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Aurora
CountryShare
United States34.3%
Canada8.9%
Brazil6.6%

See Aurora audiences in other countries

More Music & Radio audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Aurora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.