Cart Audience in United States

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Cart has an estimated audience of 11,293,373 people in United States. 56.8% are female, 43.2% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Eurail.

The average Cart fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Cart audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Cart fans

Demographic split for Cart audience in United States
MetricValue
Female56.8%
Male43.2%
Average age41.9
Estimated audience size11,293,373

Audience persona

The typical Cart fan in United States is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Cart in United States
RegionReachAffinity
California1,216,1320.98×
Texas1,074,7731.11×
Florida896,9421.17×
New York620,9560.98×
Illinois429,2891.14×
Pennsylvania418,4631.1×
North Carolina407,9881.2×
Georgia390,9621.12×
Ohio366,1581.05×
Virginia307,6511.12×
Michigan302,8041.03×
New Jersey301,2111.05×
Maryland245,7181.27×
Massachusetts245,2351.1×
Tennessee240,8821.06×
Indiana238,5961.16×
Arizona236,4231.03×
Washington212,4110.94×
Minnesota194,4651.2×
Missouri193,8611.06×
Colorado171,2150.96×
Wisconsin163,6660.96×
Louisiana160,3791.1×
Kentucky159,7871.13×
South Carolina157,7420.93×
Alabama135,1660.86×
Connecticut126,9891.12×
Oklahoma118,5940.95×
Oregon116,0230.9×
Iowa104,1081.12×
Arkansas87,9180.94×
Kansas87,3580.98×
Nevada85,3250.78×
Mississippi81,9010.88×
Utah65,7220.65×
West Virginia63,3211.2×
Nebraska62,3461.1×
New Mexico54,2680.96×
Idaho44,6600.79×
Hawaii40,0590.83×
Alaska36,8831.53×
New Hampshire35,0960.79×
Delaware33,9331.09×
Washington, District of Columbia33,6800.99×
Rhode Island33,6750.94×
Maine30,4550.75×
South Dakota25,7450.99×
North Dakota21,1980.91×
Montana21,1230.67×
Vermont14,0680.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cart audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Got Talent España16.74×Movies & TV
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
MK1.62×Music & Radio
Holly Hagan17.22×Movies & TV
Flash memory1.51×Technology & Electronics
Dan Hardy11.51×Sports
Guayas Province12.25×Travel & Leisure
Women's empowerment1.52×Politics & Society
Ghar (film)16.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cart audience
TraitClusterScore
IndulgenceJOY1.23
IndividualismJOY1.19
DIY MentalityTHRILL1.14
Quality AwarenessPREMIUM1.14
Price SensitivityPREMIUM1.13
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Cart
CountryShare
United States32.9%
Taiwan6.6%
India5.8%

See Cart audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Cart have in United States?

Cart has an estimated audience of 11,293,373 people in United States, concentrated in California and Texas.

What is the gender split and age of Cart fans?

56.8% of Cart fans are female, 43.2% are male, with an average age of 41.9 years.

Which brands do Cart fans like most?

Cart fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.64×) over the country average.

Where do Cart fans live in United States?

Cart fans in United States are most concentrated in California (reach 1,216,132), Texas (reach 1,074,773), and Florida (reach 896,942). These three regions account for the largest share of the active audience.

What other brands do Cart fans also like?

Beyond Cart itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.64×), The Historian (16.48×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.