Rascasse Audience Intelligence

Cart Audience in United States

A data profile of the people who buy, follow and care about Cart in United States — modelled from more than twelve digital signal sources. Cart has an estimated audience of 11,293,373 people in United States.

#2076among Topic in United States#162in Fashion & Accessoires

The average Cart fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Reddit, Subway, Made in USA, with strongest over-indexing on Reddit (1.86× the country average).

Demographically, the Cart audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cart fan in United States is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Reddit.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cart profile in United States.

Audience size
11.3M
in United States
Gender
56.8%♀
43.2% male
Age
41.9
average years
Country rank
#3175
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cart fans

56.8% are female, 43.2% are male, average age 41.9.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Cart audience in United States
MetricValue
Female56.8%
Male43.2%
Average age41.9
Estimated audience size11,293,373
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Cart audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4924%
50+26%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Cart audience comes from United States.

Worldwide audience distribution share by country for Cart
CountryShare
United States32.9%
Taiwan6.6%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cart audience in United States is strongest.

Fig. 05

Top regions by affinity

Cart fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~40K1.47×
02Maryland~200K1.26×
03West Virginia~70K1.26×
04Minnesota~200K1.19×
05Louisiana~200K1.15×
06North Carolina~400K1.14×
07Kentucky~200K1.14×
08Delaware~40K1.14×
09Iowa~100K1.12×
10Florida~800K1.11×
11South Dakota~30K1.11×
12Indiana~200K1.10×
13Nebraska~60K1.10×
14Virginia~300K1.08×
15Massachusetts~200K1.08×
16Connecticut~100K1.08×
17Georgia~400K1.07×
18Illinois~400K1.06×
19Tennessee~200K1.06×
20Texas~1M1.05×
21Pennsylvania~400K1.05×
22Missouri~200K1.05×
23Ohio~400K1.04×
24Rhode Island~40K1.03×
25North Dakota~20K1.01×
26Washington, District of Columbia~30K1.00×
27Michigan~300K0.99×
28New Jersey~300K0.99×
29Arkansas~90K0.99×
30Kansas~90K0.98×
31New York~600K0.96×
32Mississippi~90K0.95×
33California~1M0.94×
34South Carolina~200K0.94×
35New Mexico~50K0.94×
36Arizona~200K0.93×
37Wisconsin~200K0.93×
38Oklahoma~100K0.93×
39Washington~200K0.92×
40Colorado~200K0.92×
41Oregon~100K0.92×
42Alabama~100K0.88×
43Hawaii~40K0.86×
44New Hampshire~40K0.85×
45Idaho~50K0.82×
46Vermont~20K0.81×
47Maine~30K0.80×
48Nevada~80K0.78×
49Montana~20K0.75×
50Utah~70K0.68×
Fig. 06

Affinity by region

Affinity by region — Cart, United States
0.68×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cart audience
#·InterestCategoryAffinity×
01BlanketHome & Garden2.34×
02Made in USABusiness & Career2.31×
03HormoneHealth2.26×
04Discount TireShopping2.10×
05Real propertyHome & Garden2.07×
06Lawn mowerHome & Garden2.04×
07Microwave ovenHome & Garden1.94×
08Hardware storeHome & Garden1.92×
09Ace HardwareHome & Garden1.90×
10RedditInternet & Social Media1.86×
11Rail transportTravel & Leisure1.81×
12SubwayFood & Beverages1.72×
13Masters TournamentSports1.71×
14MenardsHome & Garden1.67×
15DentistryBusiness & Career1.65×
16Cyber MondayShopping1.64×
17GeneticsKids & Family1.57×
18FedExBusiness & Career1.57×
19Subscription business modelShopping1.54×
20ThanksgivingKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cart audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.48×
Convenience OrientationPREMIUM1.35×
Need for SecurityCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cart audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.74×
Pet OwnershipJOY0.77×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cart have in United States?

Cart has an estimated audience of 11,293,373 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cart fans?

56.8% of Cart fans are female, 43.2% are male, with an average age of 41.9 years.

03

Which brands do Cart fans like most?

Cart fans show strongest brand affinity for Reddit (1.86×), Subway (1.72×), and Made in USA (2.31×) over the country average.

04

Where do Cart fans live in United States?

Cart fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Cart fans also like?

Beyond Cart itself, the audience over-indexes on Subway (1.72×), Made in USA (2.31×), Real property (2.07×), and Ace Hardware (1.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Cart audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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