Clowns Audience in United States
Clowns has an estimated audience of 3,050,347 people in United States. 56.4% are female, 43.6% are male, average age 39.5. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.
Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (660.8× the country average). Demographically, the Clowns audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Clowns fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 39.5 |
| Estimated audience size | 3,050,347 |
Audience persona
The typical Clowns fan in United States is more female, around 39.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 660.8× | Travel & Leisure |
| AccuWeather | 15.52× | Home & Garden |
| StubHub | 15.25× | Travel & Leisure |
| DocuSign | 14.64× | Technology & Electronics |
| OpenTable | 15.4× | Food & Beverages |
| Flickr | 12.28× | Internet & Social Media |
| Dead Kennedys | 65.09× | Music & Radio |
| Robert Pattinson | 14.36× | Movies & TV |
| Idris Elba | 15.51× | Movies & TV |
| Choice Hotels | 18.27× | Travel & Leisure |
| Michelle Pfeiffer | 12.74× | Movies & TV |
| Telegram | 14.16× | Internet & Social Media |
| Liam Neeson | 10.88× | Movies & TV |
| Pierce Brosnan | 13.51× | Movies & TV |
| Rebecca Ferguson | 16.28× | Movies & TV |
| GoDaddy | 13.83× | Technology & Electronics |
| Natalie Portman | 11.1× | Movies & TV |
| Cotton On | 15.54× | Fashion & Accessoires |
| Orange | 17.38× | Technology & Electronics |
| Jake Gyllenhaal | 10.73× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.7 |
| Risk Appetite | THRILL | 1.44 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Early Adopter Mentality | POWER | 1.32 |
| Design Affinity | PREMIUM | 1.26 |
| Indulgence | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.0% |
| Germany | 9.2% |
| United Kingdom | 7.3% |
See Clowns audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
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- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Clowns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.