Clowns Audience in United States

Clowns logo

Clowns has an estimated audience of 3,050,347 people in United States. 56.4% are female, 43.6% are male, average age 39.5. Top brand affinities: Keene, New Hampshire, Mathcore, Product design, Google Home, Historic site.

Top brand affinities include Keene, New Hampshire, Mathcore, Product design, with strongest over-indexing on Keene, New Hampshire (660.8× the country average). Demographically, the Clowns audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.

Category: Music & Radio · Type: Person · Subtype: Punk

Demographics of Clowns fans

Demographic split for Clowns audience in United States
MetricValue
Female56.4%
Male43.6%
Average age39.5
Estimated audience size3,050,347

Audience persona

The typical Clowns fan in United States is more female, around 39.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clowns audience
BrandAffinityCategory
Keene, New Hampshire660.8×Travel & Leisure
Mathcore17×Music & Radio
Product design3.68×Business & Career
Google Home11.32×Technology & Electronics
Historic site4.99×Arts & Culture
Natural rubber2.33×Cars & Mobility
Nationality2.33×Politics & Society
Combat sport1.73×Sports
Bank account2.56×Business & Career
The Historian16×Literature
Progressive rock1.99×Music & Radio
Panama2.87×Travel & Leisure
Litter box1.61×Pets & Animals
Eurail16.1×Cars & Mobility
Noodle (Gorillaz)2.14×Music & Radio
JDSU1.81×Business & Career
Parral, Chihuahua8.81×Travel & Leisure
Jeep Jamboree13.67×Cars & Mobility
Ricardo Iorio74.75×Music & Radio
Solitaire Journey16.41×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clowns audience
TraitClusterScore
Luxury OrientationPREMIUM1.7
Risk AppetiteTHRILL1.44
LGBTQ+ IdentityOPEN1.43
Early Adopter MentalityPOWER1.32
Design AffinityPREMIUM1.26
IndulgenceJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Clowns
CountryShare
United States41.0%
Germany9.2%
United Kingdom7.3%

See Clowns audiences in other countries

More Punk audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Clowns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.