congratulations Audience in United States
congratulations has an estimated audience of 5,539,116 people in United States. 43.0% are female, 57.0% are male, average age 39.2. Top brand affinities: Patagonia, Classical music, Bob Dylan, Urban Outfitters, Contemporary art.
Top brand affinities include Patagonia, Classical music, Bob Dylan, with strongest over-indexing on Patagonia (3.43× the country average). Demographically, the congratulations audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of congratulations fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 39.2 |
| Estimated audience size | 5,539,116 |
Audience persona
The typical congratulations fan in United States is more male, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Patagonia.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Patagonia | 3.43× | Fashion & Accessoires |
| Classical music | 1.63× | Music & Radio |
| Bob Dylan | 4.11× | Music & Radio |
| Urban Outfitters | 2.13× | Shopping |
| Contemporary art | 1.82× | Arts & Culture |
| Sustainability | 1.56× | Politics & Society |
| Fine art | 1.52× | Business & Career |
| Alpine skiing | 2.21× | Sports |
| Streetwear | 1.52× | Fashion & Accessoires |
| Art museum | 1.69× | Arts & Culture |
| The New York Times | 1.88× | News |
| Burning Man | 3.68× | Music & Radio |
| Pub | 1.75× | Food & Beverages |
| Sustainable energy | 1.73× | Home & Garden |
| The North Face | 2.24× | Fashion & Accessoires |
| Apple Music | 1.64× | Music & Radio |
| David Bowie | 3.19× | Music & Radio |
| Uniqlo | 2.03× | Shopping |
| Feminism | 1.72× | Politics & Society |
| Red Hot Chili Peppers | 4.05× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.68 |
| Early Adopter Mentality | POWER | 1.53 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Mindfulness | BALANCE | 1.4 |
| Luxury Orientation | PREMIUM | 1.38 |
| Design Affinity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 39.5% |
| United States | 23.8% |
| Indonesia | 11.2% |
See congratulations audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for congratulations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.