Copper Audience in United States

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Copper has an estimated audience of 10,202,620 people in United States. 59.2% are female, 40.8% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Hebe, Women's empowerment, Eli Lilly, Eden Lake.

The average Copper fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Hebe, Women's empowerment, with strongest over-indexing on Bank account (1.75× the country average). Demographically, the Copper audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Copper fans

Demographic split for Copper audience in United States
MetricValue
Female59.2%
Male40.8%
Average age42.1
Estimated audience size10,202,620

Audience persona

The typical Copper fan in United States is more female, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Copper in United States
RegionReachAffinity
California1,313,6351.17×
Texas980,6971.12×
Florida706,2631.02×
New York600,0921.05×
North Carolina378,7221.23×
Illinois343,1761.01×
Pennsylvania329,5550.96×
Georgia311,0010.99×
Arizona273,6671.31×
Colorado271,9941.69×
Ohio271,9560.87×
Michigan261,2070.98×
New Jersey252,2730.97×
Virginia241,0790.97×
Washington222,5261.09×
South Carolina193,1101.26×
Tennessee189,1630.92×
Massachusetts181,2900.9×
Indiana178,5610.96×
Maryland176,6471.01×
Missouri155,7800.95×
Wisconsin152,2360.99×
Alabama136,9100.96×
Minnesota136,6210.93×
Louisiana120,2450.91×
Oregon118,5831.01×
Kentucky113,1540.88×
Oklahoma106,4030.94×
Utah101,5731.11×
Connecticut94,5770.92×
Nevada90,0880.91×
Mississippi77,7780.93×
Arkansas77,0030.92×
Kansas74,7980.93×
Iowa74,3710.88×
New Mexico54,9331.07×
Montana52,8001.87×
Idaho49,9280.98×
Nebraska45,8780.9×
West Virginia42,7260.9×
New Hampshire36,6520.91×
Hawaii35,9290.82×
Washington, District of Columbia29,9930.98×
Maine29,5920.81×
Delaware26,6870.95×
Rhode Island26,2420.81×
Alaska19,7650.91×
Vermont18,1861.02×
North Dakota17,3600.83×
South Dakota16,9380.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Copper audience
BrandAffinityCategory
Bank account1.75×Business & Career
Hebe2.38×Home & Garden
Women's empowerment1.53×Politics & Society
Eli Lilly1.51×Health
Eden Lake1.59×Movies & TV
Ludo (board game)2.14×Games
Tech News1.74×Technology & Electronics
Al Ahly SC1.56×Sports
Certified diabetes educator2.23×Business & Career
Software widget2.47×Technology & Electronics
Sacred Heart Catholic Church (Dubuque, Iowa)1.82×Politics & Society
Cachorros1.99×Pets & Animals
Hattiesburg, Mississippi1.55×Travel & Leisure
All You Can Eat1.56×Food & Beverages
Cacique1.66×Food & Beverages
Ichiro Suzuki1.51×Sports
Voltron: Legendary Defender2.26×Movies & TV
Final Fantasy VII (Famicom)1.86×Games
Príncipe1.57×Travel & Leisure
Arrietty1.91×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Copper audience
TraitClusterScore
Quality AwarenessPREMIUM1.5
DIY MentalityTHRILL1.45
Design AffinityPREMIUM1.35
IndividualismJOY1.32
SustainabilityBALANCE1.3
IndulgenceJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Copper
CountryShare
United States29.6%
Taiwan6.1%
United Kingdom5.5%

See Copper audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Copper have in United States?

Copper has an estimated audience of 10,202,620 people in United States, concentrated in California and Texas.

What is the gender split and age of Copper fans?

59.2% of Copper fans are female, 40.8% are male, with an average age of 42.1 years.

Which brands do Copper fans like most?

Copper fans show strongest brand affinity for Bank account (1.75×), Hebe (2.38×), and Women's empowerment (1.53×) over the country average.

Where do Copper fans live in United States?

Copper fans in United States are most concentrated in California (reach 1,313,635), Texas (reach 980,697), and Florida (reach 706,263). These three regions account for the largest share of the active audience.

What other brands do Copper fans also like?

Beyond Copper itself, the audience over-indexes on Hebe (2.38×), Women's empowerment (1.53×), Eli Lilly (1.51×), and Eden Lake (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Copper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.