Rascasse Audience Intelligence

Dixieland Audience in United States

A data profile of the people who buy, follow and care about Dixieland in United States — modelled from more than twelve digital signal sources. Dixieland has an estimated audience of 10,118,078 people in United States.

#2265among Topic in United States#251in Music & Radio

The average Dixieland fan in United States is 42.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include ULTA Beauty, Poshmark, Fine art, with strongest over-indexing on ULTA Beauty (2.14× the country average).

Demographically, the Dixieland audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dixieland fan in United States is balanced, around 42.4 years old, with strong Sustainability tendencies and a notable affinity for ULTA Beauty.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dixieland profile in United States.

Audience size
10.1M
in United States
Gender
51.2%♀
48.8% male
Age
42.4
average years
Country rank
#3534
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dixieland fans

51.2% are female, 48.8% are male, average age 42.4.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Dixieland audience in United States
MetricValue
Female51.2%
Male48.8%
Average age42.4
Estimated audience size10,118,078
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Dixieland audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3918%
40-4926%
50+26%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Dixieland audience comes from United States.

Worldwide audience distribution share by country for Dixieland
CountryShare
United States19.3%
Japan10.1%
China9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dixieland audience in United States is strongest.

Fig. 05

Top regions by affinity

Dixieland fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K3.67×
02Maryland~500K3.16×
03Louisiana~300K1.99×
04Virginia~500K1.88×
05Delaware~50K1.88×
06Georgia~500K1.57×
07Alabama~200K1.57×
08Michigan~300K1.29×
09Florida~800K1.22×
10Tennessee~200K1.20×
11Arkansas~100K1.15×
12North Carolina~300K1.09×
13Washington, District of Columbia~30K1.06×
14South Carolina~200K1.03×
15Pennsylvania~300K0.96×
16Alaska~20K0.96×
17North Dakota~20K0.96×
18Vermont~20K0.96×
19Kentucky~100K0.95×
20Montana~30K0.94×
21South Dakota~20K0.94×
22West Virginia~40K0.93×
23New Hampshire~40K0.91×
24Maine~30K0.91×
25Rhode Island~30K0.91×
26Hawaii~40K0.90×
27Kansas~70K0.89×
28Idaho~50K0.89×
29Nebraska~50K0.89×
30Oklahoma~100K0.88×
31New Mexico~40K0.88×
32California~900K0.85×
33Iowa~70K0.85×
34Missouri~100K0.83×
35Connecticut~80K0.83×
36Oregon~90K0.81×
37Nevada~80K0.81×
38Indiana~100K0.80×
39Utah~70K0.80×
40Massachusetts~200K0.79×
41Wisconsin~100K0.78×
42Minnesota~100K0.78×
43New Jersey~200K0.77×
44Texas~700K0.76×
45Illinois~200K0.74×
46Washington~200K0.74×
47Colorado~100K0.74×
48Arizona~200K0.73×
49Ohio~200K0.71×
50New York~400K0.69×
Fig. 06

Affinity by region

Affinity by region — Dixieland, United States
0.69×1.00×3.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dixieland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dixieland audience
#·InterestCategoryAffinity×
01PoshmarkShopping2.65×
02Emmy AwardMovies & TV2.48×
03Art exhibitionArts & Culture2.42×
04GraffitiArts & Culture2.26×
05Millie Bobby BrownMovies & TV2.19×
06ULTA BeautyBeauty & Wellness2.14×
07Contemporary artArts & Culture2.06×
08InnovationBusiness & Career2.03×
09Sustainable energyHome & Garden2.02×
10Masters TournamentSports2.00×
11Renewable energyBusiness & Career1.91×
12Fine artBusiness & Career1.85×
13Vintage clothingFashion & Accessoires1.85×
14Apple TVMovies & TV1.80×
15MuseumArts & Culture1.77×
16WhiskyFood & Beverages1.66×
17New England PatriotsSports1.60×
18Chicago BearsSports1.58×
19Art museumArts & Culture1.56×
20StreetwearFashion & Accessoires1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dixieland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dixieland audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.51×
Design AffinityPREMIUM1.50×
MindfulnessBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dixieland audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.54×
TraditionCONSERVATISM0.82×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dixieland have in United States?

Dixieland has an estimated audience of 10,118,078 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Dixieland fans?

51.2% of Dixieland fans are female, 48.8% are male, with an average age of 42.4 years.

03

Which brands do Dixieland fans like most?

Dixieland fans show strongest brand affinity for ULTA Beauty (2.14×), Poshmark (2.65×), and Fine art (1.85×) over the country average.

04

Where do Dixieland fans live in United States?

Dixieland fans in United States are most concentrated in California (reach ~900K), Florida (reach ~800K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Dixieland fans also like?

Beyond Dixieland itself, the audience over-indexes on Poshmark (2.65×), Fine art (1.85×), Innovation (2.03×), and Art exhibition (2.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Dixieland audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dixieland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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