Rascasse Audience Intelligence

Facts Audience in United States

A data profile of the people who buy, follow and care about Facts in United States — modelled from more than twelve digital signal sources. Facts has an estimated audience of 11,378,449 people in United States.

#2060among Topic in United States#313in Business & Career

The average Facts fan in United States is 38.5 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Britney Spears, Reddit, Pizza Hut, with strongest over-indexing on Britney Spears (2.5× the country average).

Demographically, the Facts audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Facts fan in United States is balanced, around 38.5 years old, with strong Individualism tendencies and a notable affinity for Britney Spears.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Facts profile in United States.

Audience size
11.4M
in United States
Gender
53.8%♀
46.2% male
Age
38.5
average years
Country rank
#3146
Topic in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Facts fans

53.8% are female, 46.2% are male, average age 38.5.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Facts audience in United States
MetricValue
Female53.8%
Male46.2%
Average age38.5
Estimated audience size11,378,449
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Facts audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3917%
40-4919%
50+21%
Fig. 04

Worldwide distribution

35.5%

of the worldwide Facts audience comes from United States.

Worldwide audience distribution share by country for Facts
CountryShare
United States35.5%
India8.4%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Facts audience in United States is strongest.

Fig. 05

Top regions by affinity

Facts fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~300K2.30×
02Mississippi~200K2.14×
03Alabama~300K1.68×
04Kentucky~200K1.59×
05Nebraska~90K1.54×
06Missouri~300K1.50×
07Alaska~40K1.50×
08Florida~1M1.42×
09Kansas~100K1.38×
10South Carolina~200K1.37×
11Hawaii~60K1.29×
12Pennsylvania~500K1.25×
13Ohio~400K1.24×
14Indiana~200K1.19×
15Michigan~400K1.18×
16Illinois~400K1.15×
17North Carolina~400K1.13×
18Rhode Island~40K1.12×
19Delaware~30K1.08×
20South Dakota~30K1.07×
21Maryland~200K1.05×
22Arkansas~100K1.05×
23Connecticut~100K1.04×
24Virginia~300K1.03×
25Tennessee~200K1.00×
26Idaho~60K1.00×
27Georgia~300K0.98×
28Oklahoma~100K0.88×
29New York~500K0.85×
30Wisconsin~100K0.85×
31New Hampshire~40K0.85×
32Oregon~100K0.83×
33West Virginia~40K0.81×
34California~1M0.78×
35Texas~800K0.78×
36New Mexico~40K0.76×
37Massachusetts~200K0.74×
38Colorado~100K0.73×
39Montana~20K0.73×
40North Dakota~20K0.72×
41Nevada~80K0.70×
42Arizona~200K0.69×
43Washington~200K0.69×
44Washington, District of Columbia~20K0.64×
45New Jersey~200K0.62×
46Minnesota~90K0.56×
47Vermont~10K0.52×
48Iowa~40K0.46×
49Maine~20K0.46×
50Utah~40K0.37×
Fig. 06

Affinity by region

Affinity by region — Facts, United States
0.37×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Facts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Facts audience
#·InterestCategoryAffinity×
01IndividualismPolitics & Society2.64×
02Britney SpearsMusic & Radio2.50×
03Non-alcoholic beverageFood & Beverages1.99×
04FanaticsFashion & Accessoires1.99×
05Internet celebrityInternet & Social Media1.96×
06Online newspaperNews1.85×
07Virtual realityTechnology & Electronics1.85×
08Renewable energyBusiness & Career1.82×
09Sustainable energyHome & Garden1.80×
10Rail transportTravel & Leisure1.77×
11Microwave ovenHome & Garden1.71×
12Weather forecastingHome & Garden1.67×
13Emmy AwardMovies & TV1.66×
14Tabloid (newspaper format)Literature1.66×
15Anne HathawayMovies & TV1.62×
16RedditInternet & Social Media1.55×
17SubwayFood & Beverages1.55×
18TMZInternet & Social Media1.53×
19Board gamesGames1.52×
20Pizza HutFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Facts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Facts audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.66×
Convenience OrientationPREMIUM1.38×
TraditionCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Facts audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Risk AppetiteTHRILL0.74×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Facts have in United States?

Facts has an estimated audience of 11,378,449 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Facts fans?

53.8% of Facts fans are female, 46.2% are male, with an average age of 38.5 years.

03

Which brands do Facts fans like most?

Facts fans show strongest brand affinity for Britney Spears (2.5×), Reddit (1.55×), and Pizza Hut (1.51×) over the country average.

04

Where do Facts fans live in United States?

Facts fans in United States are most concentrated in Florida (reach ~1M), California (reach ~1M), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Facts fans also like?

Beyond Facts itself, the audience over-indexes on Reddit (1.55×), Pizza Hut (1.51×), Subway (1.55×), and TMZ (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Facts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Facts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →