Facts Audience in United States

Facts logo

Facts has an estimated audience of 11,378,449 people in United States. 53.8% are female, 46.2% are male, average age 38.5. Top regions: Florida, California, Texas. Top brand affinities: 3D printing, Winemaking, Enfamil, Dana Carvey, Ural Mountains.

The average Facts fan in United States is 38.5 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include 3D printing, Winemaking, Enfamil, with strongest over-indexing on 3D printing (2.18× the country average). Demographically, the Facts audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Individualism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Facts fans

Demographic split for Facts audience in United States
MetricValue
Female53.8%
Male46.2%
Average age38.5
Estimated audience size11,378,449

Audience persona

The typical Facts fan in United States is balanced, around 38.5 years old, with strong Individualism tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for Facts in United States
RegionReachAffinity
Florida1,214,4351.58×
California1,105,8560.88×
Texas824,7260.84×
New York602,9020.95×
Pennsylvania463,6181.21×
Illinois461,5431.22×
Ohio399,4041.14×
North Carolina388,2761.13×
Georgia370,9571.06×
Virginia361,8041.31×
Michigan360,1691.21×
Louisiana268,6481.83×
Indiana243,0791.17×
South Carolina237,0941.39×
Alabama235,1841.48×
Tennessee228,5931×
Missouri228,5061.25×
New Jersey206,9170.72×
Mississippi202,7282.16×
Washington189,3720.83×
Maryland185,7550.95×
Massachusetts183,3160.82×
Kentucky171,6171.2×
Arizona156,0280.67×
Colorado147,6970.82×
Wisconsin127,3000.74×
Kansas119,0931.33×
Connecticut114,8291.01×
Oklahoma107,0030.85×
Oregon106,4790.82×
Minnesota92,6080.57×
Arkansas84,1700.9×
Nevada83,6240.76×
Nebraska73,6501.29×
Hawaii61,0881.25×
Idaho56,1050.98×
Iowa46,8180.5×
New Mexico46,0950.81×
West Virginia45,2550.85×
Alaska44,5091.83×
New Hampshire43,8950.98×
Utah39,3070.39×
Delaware37,9581.21×
Rhode Island36,6681.01×
South Dakota27,2321.04×
Montana21,8540.69×
Washington, District of Columbia19,8600.58×
Maine19,2200.47×
North Dakota14,8960.64×
Vermont8,5050.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Facts audience
BrandAffinityCategory
3D printing2.18×Technology & Electronics
Winemaking1.86×Food & Beverages
Enfamil2.56×Kids & Family
Dana Carvey1.8×Movies & TV
Ural Mountains1.95×Travel & Leisure
The Professor (Gilligan's Island)1.55×
James Beard1.59×Literature
Otto Graham1.86×Sports
Gouda cheese1.86×Food & Beverages
Canino1.85×Travel & Leisure
Peugeot 3081.72×Cars & Mobility
16 and Pregnant1.74×Movies & TV
WOFL1.55×Movies & TV
The Radiators (American band)1.52×Music & Radio
lose it2.1×
Cadaqués1.76×Travel & Leisure
WKMG-TV1.58×Movies & TV
JBM1.72×Music & Radio
Pipe Bueno1.55×Music & Radio
Treviso1.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Facts audience
TraitClusterScore
IndividualismJOY1.47
ExtroversionTHRILL1.25
IndulgenceJOY1.24
Convenience OrientationPREMIUM1.18
TraditionCONSERVATISM1.12
Early Adopter MentalityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Facts
CountryShare
United States35.5%
India8.4%
Germany6.8%

See Facts audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Facts have in United States?

Facts has an estimated audience of 11,378,449 people in United States, concentrated in Florida and California.

What is the gender split and age of Facts fans?

53.8% of Facts fans are female, 46.2% are male, with an average age of 38.5 years.

Which brands do Facts fans like most?

Facts fans show strongest brand affinity for 3D printing (2.18×), Winemaking (1.86×), and Enfamil (2.56×) over the country average.

Where do Facts fans live in United States?

Facts fans in United States are most concentrated in Florida (reach 1,214,435), California (reach 1,105,856), and Texas (reach 824,726). These three regions account for the largest share of the active audience.

What other brands do Facts fans also like?

Beyond Facts itself, the audience over-indexes on Winemaking (1.86×), Enfamil (2.56×), Dana Carvey (1.8×), and Ural Mountains (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Facts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.