GSM Audience in United States

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GSM has an estimated audience of 12,729,366 people in United States. 56.1% are female, 43.9% are male, average age 37.3. Top regions: California, Texas, New York. Top brand affinities: Cadence, Cadence, Cadence, Cassoulet, Ohio State Buckeyes women's basketball.

The average GSM fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cadence, Cadence, Cadence, with strongest over-indexing on Cadence (2.69× the country average). Demographically, the GSM audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of GSM fans

Demographic split for GSM audience in United States
MetricValue
Female56.1%
Male43.9%
Average age37.3
Estimated audience size12,729,366

Audience persona

The typical GSM fan in United States is more female, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Cadence.

Top regions in United States

Top regions ranked by reach for GSM in United States
RegionReachAffinity
California2,047,3631.46×
Texas1,198,0011.09×
New York941,2441.32×
Florida772,8420.9×
North Carolina538,7501.41×
Georgia523,4061.33×
New Jersey481,6161.49×
Virginia451,4481.46×
Illinois444,9221.05×
Pennsylvania437,5551.02×
Ohio365,7310.93×
Washington345,0651.35×
Michigan303,6630.91×
Massachusetts271,1231.08×
Tennessee266,1681.04×
Arizona265,7461.02×
Colorado243,8251.22×
Maryland242,0211.11×
Indiana236,1441.02×
Alabama225,0421.27×
Minnesota213,7421.17×
South Carolina191,6411×
Oregon188,3551.29×
Missouri177,0340.86×
Wisconsin165,6060.86×
Louisiana141,6130.86×
Kentucky133,9440.84×
Nevada125,0521.02×
Oklahoma123,3750.87×
Connecticut111,2670.87×
Utah107,6790.94×
Kansas101,6101.01×
Arkansas92,5000.88×
Iowa86,1380.82×
Mississippi76,1900.73×
New Hampshire62,8531.25×
Washington, District of Columbia59,9161.57×
Idaho57,1050.89×
Hawaii55,0201.01×
New Mexico48,7700.76×
Nebraska44,3060.69×
West Virginia39,9190.67×
Maine35,1160.77×
Rhode Island34,5030.85×
Delaware27,0980.77×
Montana26,5480.75×
Alaska23,6610.87×
North Dakota18,9020.72×
South Dakota18,4110.63×
Vermont17,1760.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for GSM audience
BrandAffinityCategory
Cadence2.69×Technology & Electronics
Cadence2.63×Technology & Electronics
Cadence2.58×Technology & Electronics
Cassoulet2.25×Food & Beverages
Ohio State Buckeyes women's basketball2.04×Sports
Jonah1.6×
Otto Graham1.9×Sports
iPEC Coaching1.73×Business & Career
Sin Embargo MX1.57×News
Cayucos, California1.8×Travel & Leisure
Cachapa2.08×Food & Beverages
Cachapa1.66×Food & Beverages
El Palomar, Buenos Aires1.51×Travel & Leisure
Mongkut1.82×
Fitz Roy1.78×
Bubbles IQ2.55×Games
Stag hunt1.74×Business & Career
Itaim Bibi (district of São Paulo)1.67×Travel & Leisure
On Horsemanship2.43×Literature
Muhammed Zafar Iqbal2×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by GSM audience
TraitClusterScore
Luxury OrientationPREMIUM1.04
Early Adopter MentalityPOWER1.02
TravellingTHRILL1
Quality AwarenessPREMIUM0.97
IndulgenceJOY0.94
Urban LifestyleOPEN0.92

Worldwide distribution

Worldwide audience distribution share by country for GSM
CountryShare
United States24.6%
Japan6.8%
China6.3%

See GSM audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does GSM have in United States?

GSM has an estimated audience of 12,729,366 people in United States, concentrated in California and Texas.

What is the gender split and age of GSM fans?

56.1% of GSM fans are female, 43.9% are male, with an average age of 37.3 years.

Which brands do GSM fans like most?

GSM fans show strongest brand affinity for Cadence (2.69×), Cadence (2.63×), and Cadence (2.58×) over the country average.

Where do GSM fans live in United States?

GSM fans in United States are most concentrated in California (reach 2,047,363), Texas (reach 1,198,001), and New York (reach 941,244). These three regions account for the largest share of the active audience.

What other brands do GSM fans also like?

Beyond GSM itself, the audience over-indexes on Cadence (2.63×), Cadence (2.58×), Cassoulet (2.25×), and Ohio State Buckeyes women's basketball (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for GSM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.