Rascasse Audience Intelligence

GSM Audience in United States

A data profile of the people who buy, follow and care about GSM in United States — modelled from more than twelve digital signal sources. GSM has an estimated audience of 12,729,366 people in United States.

#1865among Topic in United States#139in Technology & Electronics

The average GSM fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Cloud computing, Telecommunication, Smartphones, with strongest over-indexing on Cloud computing (2.81× the country average).

Demographically, the GSM audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GSM fan in United States is more female, around 37.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Cloud computing.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GSM profile in United States.

Audience size
12.7M
in United States
Gender
56.1%♀
43.9% male
Age
37.3
average years
Country rank
#2803
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of GSM fans

56.1% are female, 43.9% are male, average age 37.3.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for GSM audience in United States
MetricValue
Female56.1%
Male43.9%
Average age37.3
Estimated audience size12,729,366
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the GSM audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3917%
40-4918%
50+18%
Fig. 04

Worldwide distribution

24.5%

of the worldwide GSM audience comes from United States.

Worldwide audience distribution share by country for GSM
CountryShare
United States24.5%
Japan6.8%
China6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GSM audience in United States is strongest.

Fig. 05

Top regions by affinity

GSM fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.38×
02New Jersey~400K1.38×
03Virginia~400K1.38×
04Washington, District of Columbia~50K1.37×
05North Carolina~500K1.36×
06Washington~300K1.28×
07Georgia~500K1.26×
08New Hampshire~60K1.26×
09New York~900K1.23×
10Alabama~200K1.22×
11Colorado~200K1.21×
12Oregon~200K1.21×
13Minnesota~200K1.12×
14Tennessee~300K1.07×
15Maryland~200K1.06×
16Louisiana~200K1.06×
17Pennsylvania~400K1.01×
18Massachusetts~300K1.01×
19Texas~1M1.00×
20Arizona~300K0.99×
21South Carolina~200K0.99×
22Nevada~100K0.99×
23Hawaii~50K0.99×
24Illinois~400K0.98×
25Indiana~200K0.98×
26Kansas~100K0.98×
27Alaska~30K0.97×
28Idaho~60K0.95×
29Rhode Island~40K0.94×
30Utah~100K0.93×
31Vermont~20K0.93×
32Ohio~400K0.92×
33Montana~30K0.92×
34North Dakota~20K0.92×
35Michigan~300K0.91×
36Oklahoma~100K0.91×
37Missouri~200K0.90×
38Connecticut~100K0.89×
39Iowa~90K0.89×
40Arkansas~90K0.89×
41Delaware~30K0.89×
42South Dakota~30K0.89×
43Florida~800K0.88×
44Wisconsin~200K0.88×
45Maine~40K0.88×
46Kentucky~100K0.86×
47New Mexico~50K0.85×
48West Virginia~50K0.84×
49Mississippi~90K0.83×
50Nebraska~50K0.79×
Fig. 06

Affinity by region

Affinity by region — GSM, United States
0.79×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GSM audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GSM audience
#·InterestCategoryAffinity×
01HuaweiTechnology & Electronics2.85×
02Cloud computingTechnology & Electronics2.81×
03XiaomiTechnology & Electronics2.77×
04Samsung GalaxyTechnology & Electronics2.24×
05Apple WatchTechnology & Electronics2.22×
06MotorolaTechnology & Electronics2.21×
07TelecommunicationTechnology & Electronics2.15×
08AppleTechnology & Electronics2.07×
09IHeartRadioMusic & Radio2.03×
10Battery chargerHome & Garden1.93×
11LenovoTechnology & Electronics1.90×
12Privacy policyTechnology & Electronics1.81×
13Tablet computersTechnology & Electronics1.72×
14Wearable technologyTechnology & Electronics1.61×
15SmartphonesTechnology & Electronics1.60×
16Activity trackerTechnology & Electronics1.60×
17Smart deviceTechnology & Electronics1.59×
18ProjectorsTechnology & Electronics1.54×
19Beats ElectronicsTechnology & Electronics1.54×
20Mobile bankingBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GSM audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GSM audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.18×
Quality AwarenessPREMIUM1.18×
IndulgenceJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GSM audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.81×
Pet OwnershipJOY0.85×
SpiritualityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does GSM have in United States?

GSM has an estimated audience of 12,729,366 people in United States, concentrated in California and Texas.

02

What is the gender split and age of GSM fans?

56.1% of GSM fans are female, 43.9% are male, with an average age of 37.3 years.

03

Which brands do GSM fans like most?

GSM fans show strongest brand affinity for Cloud computing (2.81×), Telecommunication (2.15×), and Smartphones (1.6×) over the country average.

04

Where do GSM fans live in United States?

GSM fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do GSM fans also like?

Beyond GSM itself, the audience over-indexes on Telecommunication (2.15×), Smartphones (1.6×), Apple (2.07×), and Tablet computers (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See GSM audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for GSM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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