Letto Audience in United States

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Letto has an estimated audience of 11,696,466 people in United States. 73.9% are female, 26.1% are male, average age 44.6. Top regions: California, Florida, Texas. Top brand affinities: Soldering iron, Lebanese cuisine, Underarm hair, Bulacan, Cachorros.

The average Letto fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Soldering iron, Lebanese cuisine, Underarm hair, with strongest over-indexing on Soldering iron (1.55× the country average). Demographically, the Letto audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Letto fans

Demographic split for Letto audience in United States
MetricValue
Female73.9%
Male26.1%
Average age44.6
Estimated audience size11,696,466

Audience persona

The typical Letto fan in United States is more female, around 44.6 years old, with strong Family Orientation tendencies and a notable affinity for Soldering iron.

Top regions in United States

Top regions ranked by reach for Letto in United States
RegionReachAffinity
California1,105,1420.86×
Florida670,3030.85×
Texas661,4840.66×
Illinois660,6741.7×
New York637,9920.98×
Pennsylvania247,5410.63×
New Jersey242,1080.81×
Georgia231,9700.64×
Virginia222,9050.78×
North Carolina215,3600.61×
Ohio210,0910.58×
Michigan209,1020.68×
Washington187,4520.8×
Massachusetts175,6820.76×
Maryland150,7050.75×
Arizona138,5730.58×
Indiana134,4620.63×
Tennessee134,0330.57×
Colorado128,0130.69×
Minnesota126,6280.76×
Missouri120,7540.64×
Oregon119,3680.89×
Louisiana116,1060.77×
South Carolina110,4040.63×
Wisconsin110,3890.63×
Alabama94,6530.58×
Nevada90,7510.8×
Kentucky85,1960.58×
Mississippi78,3510.81×
Connecticut76,0610.65×
Arkansas72,6130.75×
Oklahoma71,0130.55×
Iowa66,1720.69×
West Virginia64,6821.19×
Alaska64,5482.58×
Kansas59,7450.65×
Idaho59,7311.02×
Utah57,2020.55×
Hawaii57,0591.13×
Montana56,2691.73×
South Dakota55,5402.05×
New Mexico54,1720.92×
North Dakota54,0772.25×
New Hampshire53,2961.16×
Wyoming52,3243.02×
Nebraska52,1880.89×
Rhode Island51,4631.38×
Maine51,4321.23×
Vermont50,6172.47×
Delaware46,0871.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Letto audience
BrandAffinityCategory
Soldering iron1.55×Home & Garden
Lebanese cuisine1.58×Food & Beverages
Underarm hair1.63×Beauty & Wellness
Bulacan2.14×Travel & Leisure
Cachorros1.56×Pets & Animals
Peru national football team1.51×Sports
Sin Embargo MX2.47×News
Cash Cab (U.S. game show)2.2×Movies & TV
iPEC Coaching2.07×Business & Career
Cachaça2.13×Food & Beverages
Indiana University School of Medicine1.67×Business & Career
York Minster2.22×Travel & Leisure
Peat1.75×
Cachoeira1.98×Travel & Leisure
Mount Nemrut1.84×Travel & Leisure
Cache Cache1.71×Fashion & Accessoires
Iroko2.08×
Cachapa1.53×Food & Beverages
Beardyman1.65×Music & Radio
James M. Cain1.5×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Letto audience
TraitClusterScore
Family OrientationCONSERVATISM1.48
IndulgenceJOY1.32
Quality AwarenessPREMIUM1.27
Price SensitivityPREMIUM1.23
TravellingTHRILL1.2
DIY MentalityTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Letto
CountryShare
United States28.1%
United Kingdom10.0%
Romania4.5%

See Letto audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Letto have in United States?

Letto has an estimated audience of 11,696,466 people in United States, concentrated in California and Florida.

What is the gender split and age of Letto fans?

73.9% of Letto fans are female, 26.1% are male, with an average age of 44.6 years.

Which brands do Letto fans like most?

Letto fans show strongest brand affinity for Soldering iron (1.55×), Lebanese cuisine (1.58×), and Underarm hair (1.63×) over the country average.

Where do Letto fans live in United States?

Letto fans in United States are most concentrated in California (reach 1,105,142), Florida (reach 670,303), and Texas (reach 661,484). These three regions account for the largest share of the active audience.

What other brands do Letto fans also like?

Beyond Letto itself, the audience over-indexes on Lebanese cuisine (1.58×), Underarm hair (1.63×), Bulacan (2.14×), and Cachorros (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Letto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.