Rascasse Audience Intelligence

Letto Audience in United States

A data profile of the people who buy, follow and care about Letto in United States — modelled from more than twelve digital signal sources. Letto has an estimated audience of 11,696,466 people in United States.

#2005among Topic in United States#219in Home & Garden

The average Letto fan in United States is 44.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Garden furniture, Furniture, IKEA, with strongest over-indexing on Garden furniture (3.96× the country average).

Demographically, the Letto audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Letto fan in United States is more female, around 44.6 years old, with strong Family Orientation tendencies and a notable affinity for Garden furniture.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Letto profile in United States.

Audience size
11.7M
in United States
Gender
73.9%♀
26.1% male
Age
44.6
average years
Country rank
#3057
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Letto fans

73.9% are female, 26.1% are male, average age 44.6.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for Letto audience in United States
MetricValue
Female73.9%
Male26.1%
Average age44.6
Estimated audience size11,696,466
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Letto audience in United States
Age bracketShare%
16-199%
20-2915%
30-3918%
40-4927%
50+31%
Fig. 04

Worldwide distribution

28.1%

of the worldwide Letto audience comes from United States.

Worldwide audience distribution share by country for Letto
CountryShare
United States28.1%
United Kingdom10.0%
Romania4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Letto audience in United States is strongest.

Fig. 05

Top regions by affinity

Letto fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~500K1.37×
02Alaska~30K1.35×
03Vermont~30K1.31×
04South Dakota~30K1.22×
05North Dakota~30K1.22×
06Montana~40K1.15×
07Rhode Island~40K1.08×
08Delaware~30K1.08×
09West Virginia~60K1.05×
10Maine~40K1.05×
11New Hampshire~50K1.04×
12Washington, District of Columbia~40K1.04×
13Hawaii~50K1.03×
14Idaho~60K1.01×
15Oregon~100K0.99×
16New Mexico~60K0.99×
17Mississippi~90K0.98×
18Nebraska~60K0.97×
19Arkansas~90K0.95×
20New York~600K0.94×
21New Jersey~300K0.93×
22Iowa~90K0.93×
23Kansas~90K0.93×
24Washington~200K0.92×
25Louisiana~100K0.92×
26Nevada~100K0.92×
27Oklahoma~100K0.91×
28Connecticut~100K0.91×
29Utah~100K0.91×
30Kentucky~100K0.90×
31Wisconsin~200K0.89×
32Minnesota~100K0.89×
33Alabama~100K0.89×
34Maryland~200K0.88×
35South Carolina~200K0.88×
36Missouri~200K0.87×
37Colorado~200K0.87×
38Virginia~200K0.86×
39Tennessee~200K0.86×
40Massachusetts~200K0.86×
41Indiana~200K0.86×
42Florida~700K0.85×
43California~1M0.84×
44Michigan~300K0.84×
45Arizona~200K0.83×
46Georgia~300K0.82×
47North Carolina~300K0.81×
48Pennsylvania~300K0.80×
49Ohio~300K0.80×
50Texas~700K0.73×
Fig. 06

Affinity by region

Affinity by region — Letto, United States
0.73×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Letto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Letto audience
#·InterestCategoryAffinity×
01Garden furnitureHome & Garden3.96×
02HouzzHome & Garden2.99×
03KitchenwareHome & Garden2.38×
04QVCMovies & TV2.31×
05Microwave ovenHome & Garden2.27×
06IKEAHome & Garden1.95×
07Hardware storeHome & Garden1.76×
08Discount storesShopping1.75×
09Home AppliancesHome & Garden1.74×
10Discounts and allowancesShopping1.73×
11PharmacyBusiness & Career1.73×
12WayfairHome & Garden1.72×
13Life insuranceBusiness & Career1.71×
14Credit (finance)Business & Career1.66×
15Health insuranceBusiness & Career1.65×
16FurnitureHome & Garden1.60×
17MassageHealth1.60×
18Shopping mallsShopping1.58×
19Veterinary medicineBusiness & Career1.54×
20RenovationHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Letto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Letto audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.96×
Price SensitivityPREMIUM1.74×
Quality AwarenessPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Letto audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.74×
ExtroversionTHRILL0.85×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Letto have in United States?

Letto has an estimated audience of 11,696,466 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Letto fans?

73.9% of Letto fans are female, 26.1% are male, with an average age of 44.6 years.

03

Which brands do Letto fans like most?

Letto fans show strongest brand affinity for Garden furniture (3.96×), Furniture (1.6×), and IKEA (1.95×) over the country average.

04

Where do Letto fans live in United States?

Letto fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Letto fans also like?

Beyond Letto itself, the audience over-indexes on Furniture (1.6×), IKEA (1.95×), Kitchenware (2.38×), and Home Appliances (1.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Letto audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Letto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →