Loving Audience in United States
Loving has an estimated audience of 262,925 people in United States. 63.2% are female, 36.8% are male, average age 35.2. Top regions: California, Texas, New Mexico. Top brand affinities: Mac DeMarco, MGMT, Tame Impala, The Kooks, Bon Iver.
The average Loving fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New Mexico. Top brand affinities include Mac DeMarco, MGMT, Tame Impala, with strongest over-indexing on Mac DeMarco (145.62× the country average). Demographically, the Loving audience skews more female with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Loving fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 35.2 |
| Estimated audience size | 262,925 |
Audience persona
The typical Loving fan in United States is more female, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mac DeMarco.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 26,812 | 0.93× |
| Texas | 24,821 | 1.1× |
| New Mexico | 16,431 | 12.46× |
| Florida | 13,919 | 0.78× |
| New York | 12,468 | 0.85× |
| North Carolina | 8,139 | 1.03× |
| Georgia | 8,075 | 1× |
| Illinois | 7,844 | 0.9× |
| Pennsylvania | 7,018 | 0.79× |
| Virginia | 6,962 | 1.09× |
| Ohio | 6,487 | 0.8× |
| Michigan | 5,569 | 0.81× |
| New Jersey | 5,197 | 0.78× |
| Arizona | 5,036 | 0.94× |
| Tennessee | 4,711 | 0.89× |
| Washington | 4,473 | 0.85× |
| Maryland | 4,423 | 0.98× |
| Massachusetts | 3,844 | 0.74× |
| Indiana | 3,834 | 0.8× |
| South Carolina | 3,590 | 0.91× |
| Alabama | 3,490 | 0.95× |
| Missouri | 3,489 | 0.82× |
| Louisiana | 3,199 | 0.94× |
| Colorado | 2,992 | 0.72× |
| Kentucky | 2,760 | 0.84× |
| Wisconsin | 2,739 | 0.69× |
| Minnesota | 2,726 | 0.72× |
| Oklahoma | 2,714 | 0.93× |
| Oregon | 2,601 | 0.86× |
| Mississippi | 2,129 | 0.98× |
| Connecticut | 2,119 | 0.8× |
| Nevada | 2,008 | 0.79× |
| Arkansas | 1,876 | 0.87× |
| Utah | 1,745 | 0.74× |
| Kansas | 1,731 | 0.84× |
| Iowa | 1,615 | 0.75× |
| Idaho | 975 | 0.74× |
| West Virginia | 935 | 0.76× |
| Hawaii | 873 | 0.77× |
| Nebraska | 819 | 0.62× |
| New Hampshire | 683 | 0.66× |
| Washington, District of Columbia | 673 | 0.85× |
| Maine | 627 | 0.67× |
| Delaware | 626 | 0.86× |
| Montana | 525 | 0.72× |
| Rhode Island | 478 | 0.57× |
| Alaska | 393 | 0.7× |
| South Dakota | 349 | 0.57× |
| North Dakota | 342 | 0.63× |
| Vermont | 244 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mac DeMarco | 145.62× | Music & Radio |
| MGMT | 41.51× | Music & Radio |
| Tame Impala | 39.78× | Music & Radio |
| The Kooks | 170.24× | Music & Radio |
| Bon Iver | 50.61× | Music & Radio |
| Julian Casablancas | 58.39× | Music & Radio |
| Arctic Monkeys | 43.41× | Music & Radio |
| Hayley Williams | 21.08× | Music & Radio |
| Ponyo | 21.9× | Movies & TV |
| Pixies | 32.03× | Music & Radio |
| Cage the Elephant | 34.85× | Music & Radio |
| Master P | 26.19× | Music & Radio |
| Resident Advisor | 20.85× | Music & Radio |
| Rick and Morty | 6.5× | Movies & TV |
| Glass Animals | 32.92× | Music & Radio |
| Fleet Foxes | 51.35× | Music & Radio |
| Dungeons & Dragons | 8.96× | Games |
| Kia Sportage | 16.65× | Cars & Mobility |
| Joe Walsh | 15.11× | Music & Radio |
| Franz Ferdinand (band) | 24.67× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.55 |
| Sustainability | BALANCE | 2.28 |
| Tradition | CONSERVATISM | 2.08 |
| Early Adopter Mentality | POWER | 1.57 |
| Urban Lifestyle | OPEN | 1.52 |
| Mindfulness | BALANCE | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.9% |
| India | 18.4% |
| Brazil | 6.9% |
See Loving audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
Frequently asked questions
How many fans does Loving have in United States?
Loving has an estimated audience of 262,925 people in United States, concentrated in California and Texas.
What is the gender split and age of Loving fans?
63.2% of Loving fans are female, 36.8% are male, with an average age of 35.2 years.
Which brands do Loving fans like most?
Loving fans show strongest brand affinity for Mac DeMarco (145.62×), MGMT (41.51×), and Tame Impala (39.78×) over the country average.
Where do Loving fans live in United States?
Loving fans in United States are most concentrated in California (reach 26,812), Texas (reach 24,821), and New Mexico (reach 16,431). These three regions account for the largest share of the active audience.
What other brands do Loving fans also like?
Beyond Loving itself, the audience over-indexes on MGMT (41.51×), Tame Impala (39.78×), The Kooks (170.24×), and Bon Iver (50.61×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Loving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.