Pickup truck Audience in United States

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Pickup truck has an estimated audience of 13,174,554 people in United States. 28.9% are female, 71.1% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, Used car, Freight transport, SUVs, O'Reilly Auto Parts.

The average Pickup truck fan in United States is 39.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, Used car, Freight transport, with strongest over-indexing on AutoZone (2.12× the country average). Demographically, the Pickup truck audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Pickup truck fans

Demographic split for Pickup truck audience in United States
MetricValue
Female28.9%
Male71.1%
Average age39.1
Estimated audience size13,174,554

Audience persona

The typical Pickup truck fan in United States is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Pickup truck in United States
RegionReachAffinity
California1,489,0221.03×
Texas1,204,8441.06×
Florida1,039,8451.17×
New York950,7871.29×
Illinois569,2631.3×
Pennsylvania529,3361.19×
Georgia470,5401.16×
New Jersey450,8271.35×
North Carolina414,8081.05×
Ohio388,4940.96×
Michigan358,8791.04×
Virginia338,8641.06×
Tennessee262,4470.99×
Maryland260,9961.15×
Massachusetts251,9430.97×
Indiana246,6261.02×
Washington237,3270.9×
Arizona233,8060.87×
South Carolina213,1701.08×
Missouri203,4900.96×
Wisconsin190,4570.96×
Alabama184,7051×
Minnesota175,1180.93×
Louisiana170,2421×
Colorado161,8480.78×
Kentucky155,3120.94×
Connecticut147,3711.12×
Oklahoma137,0190.94×
Oregon133,1130.88×
Mississippi132,3501.22×
Nevada115,2580.9×
Arkansas111,2411.02×
Kansas100,9200.97×
Iowa97,0700.89×
Utah94,1020.8×
Nebraska69,6801.05×
West Virginia60,0610.98×
Idaho57,0340.86×
New Mexico54,9280.83×
New Hampshire48,7330.94×
Hawaii47,0950.83×
Maine44,9480.95×
Rhode Island41,7481×
Delaware37,8531.04×
Washington, District of Columbia35,5440.9×
North Dakota32,8191.21×
Montana28,4580.78×
South Dakota27,6400.91×
Alaska23,5040.83×
Vermont22,9370.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pickup truck audience
BrandAffinityCategory
AutoZone2.12×Cars & Mobility
Used car2.13×Cars & Mobility
Freight transport2.02×Cars & Mobility
SUVs1.58×Cars & Mobility
O'Reilly Auto Parts2.41×Cars & Mobility
Autotrader2.65×Cars & Mobility
CarGurus2.14×Cars & Mobility
CarMax2.11×Cars & Mobility
Commercial vehicle2.2×Cars & Mobility
Wheel1.67×Cars & Mobility
Road1.68×Travel & Leisure
Hand tool1.81×Home & Garden
Trucks1.68×Cars & Mobility
Enterprise Rent-A-Car1.99×Cars & Mobility
Tire1.76×Cars & Mobility
All-terrain vehicle2.18×Cars & Mobility
Used Cars2.04×Cars & Mobility
Power tool1.78×Home & Garden
Tractor2.01×Cars & Mobility
Dump truck2.15×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pickup truck audience
TraitClusterScore
PatriotismCONSERVATISM1.22
Need for SecurityCONSERVATISM1.14
Risk AppetiteTHRILL1.1
DIY MentalityTHRILL1.1
Quality AwarenessPREMIUM1.04
Early Adopter MentalityPOWER1.02

Worldwide distribution

Worldwide audience distribution share by country for Pickup truck
CountryShare
United States23.6%
Italy4.5%
Germany4.4%

See Pickup truck audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Pickup truck have in United States?

Pickup truck has an estimated audience of 13,174,554 people in United States, concentrated in California and Texas.

What is the gender split and age of Pickup truck fans?

28.9% of Pickup truck fans are female, 71.1% are male, with an average age of 39.1 years.

Which brands do Pickup truck fans like most?

Pickup truck fans show strongest brand affinity for AutoZone (2.12×), Used car (2.13×), and Freight transport (2.02×) over the country average.

Where do Pickup truck fans live in United States?

Pickup truck fans in United States are most concentrated in California (reach 1,489,022), Texas (reach 1,204,844), and Florida (reach 1,039,845). These three regions account for the largest share of the active audience.

What other brands do Pickup truck fans also like?

Beyond Pickup truck itself, the audience over-indexes on Used car (2.13×), Freight transport (2.02×), SUVs (1.58×), and O'Reilly Auto Parts (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pickup truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.