Pod Save America Audience in United States

Pod Save America logo

Pod Save America has an estimated audience of 4,594,634 people in United States. 50.6% are female, 49.4% are male, average age 42.6. Top regions: California, New York, Illinois. Top brand affinities: Goop, Vocal harmony, Governor of Michigan, Grinch, Historic site.

The average Pod Save America fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Illinois. Top brand affinities include Goop, Vocal harmony, Governor of Michigan, with strongest over-indexing on Goop (16.11× the country average). Demographically, the Pod Save America audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Podcast

Demographics of Pod Save America fans

Demographic split for Pod Save America audience in United States
MetricValue
Female50.6%
Male49.4%
Average age42.6
Estimated audience size4,594,634

Audience persona

The typical Pod Save America fan in United States is balanced, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Pod Save America in United States
RegionReachAffinity
California634,7761.26×
New York359,2501.4×
Illinois188,1071.23×
Texas186,6940.47×
Massachusetts175,4931.94×
Pennsylvania173,0191.12×
Washington168,3511.83×
Florida144,5570.46×
Virginia117,6011.05×
Michigan115,7460.96×
North Carolina111,9630.81×
Colorado111,7241.54×
Ohio110,2100.78×
Minnesota109,3741.66×
New Jersey103,8020.89×
Oregon100,6161.91×
Wisconsin88,5981.28×
Maryland87,9541.11×
Georgia80,6620.57×
Arizona59,2760.63×
Missouri58,3970.79×
Connecticut57,8361.26×
Indiana51,6040.61×
Tennessee49,1900.53×
Washington, District of Columbia47,8393.46×
South Carolina33,9660.49×
Iowa33,0060.87×
Kentucky32,6450.57×
Utah32,5710.79×
Maine29,2871.78×
New Hampshire25,1371.39×
Kansas24,3000.67×
Louisiana23,7030.4×
Oklahoma21,8830.43×
Nevada21,6540.49×
New Mexico21,1560.92×
Alabama20,2380.32×
Rhode Island19,3211.32×
Nebraska19,1040.83×
Vermont18,3702.28×
Montana18,2211.43×
Arkansas16,0610.42×
Idaho15,6510.68×
Hawaii15,3080.78×
Delaware12,7971.01×
West Virginia10,9280.51×
Alaska10,9051.11×
Mississippi7,7830.21×
South Dakota5,6910.54×
Wyoming5,4020.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pod Save America audience
BrandAffinityCategory
Goop16.11×Internet & Social Media
Vocal harmony11.53×Music & Radio
Governor of Michigan18.44×Politics & Society
Grinch8.48×Movies & TV
Historic site8.81×Arts & Culture
Wok12.89×Food & Beverages
Mathcore14.24×Music & Radio
Fairy godmother13.09×Literature
Google Home11.28×Technology & Electronics
Hibachi13.69×Food & Beverages
Hipster16.55×Politics & Society
Grace Slick14.07×Music & Radio
headspace14.81×Health
TV Fanatic16.67×Movies & TV
No Escape (1994 film)17.34×Movies & TV
Cherish (group)16.63×Music & Radio
Harlow16.95×Travel & Leisure
La Jolla12.23×Travel & Leisure
Elsword21.22×Games
El Paso County, Colorado16.68×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pod Save America audience
TraitClusterScore
ExtroversionTHRILL1.28
IndividualismJOY1.16
Early Adopter MentalityPOWER1.11
LGBTQ+ IdentityOPEN1.08
Social Media UsageJOY1.08
SustainabilityBALANCE1.07

Worldwide distribution

Worldwide audience distribution share by country for Pod Save America
CountryShare
United States73.7%
Canada5.3%
United Kingdom4.8%

See Pod Save America audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Pod Save America have in United States?

Pod Save America has an estimated audience of 4,594,634 people in United States, concentrated in California and New York.

What is the gender split and age of Pod Save America fans?

50.6% of Pod Save America fans are female, 49.4% are male, with an average age of 42.6 years.

Which brands do Pod Save America fans like most?

Pod Save America fans show strongest brand affinity for Goop (16.11×), Vocal harmony (11.53×), and Governor of Michigan (18.44×) over the country average.

Where do Pod Save America fans live in United States?

Pod Save America fans in United States are most concentrated in California (reach 634,776), New York (reach 359,250), and Illinois (reach 188,107). These three regions account for the largest share of the active audience.

What other brands do Pod Save America fans also like?

Beyond Pod Save America itself, the audience over-indexes on Vocal harmony (11.53×), Governor of Michigan (18.44×), Grinch (8.48×), and Historic site (8.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pod Save America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.