Port Audience in United States

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Port has an estimated audience of 9,158,844 people in United States. 53.3% are female, 46.7% are male, average age 42.8. Top regions: California, Florida, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Nationality, The Historian.

The average Port fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Port audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Port fans

Demographic split for Port audience in United States
MetricValue
Female53.3%
Male46.7%
Average age42.8
Estimated audience size9,158,844

Audience persona

The typical Port fan in United States is balanced, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Port in United States
RegionReachAffinity
California1,016,0111.01×
Florida912,0101.47×
Texas834,1311.06×
New York557,6031.09×
Georgia316,7981.12×
Illinois301,7260.99×
Pennsylvania296,6240.96×
North Carolina293,5081.07×
New Jersey287,2681.23×
Ohio269,0580.95×
Virginia267,0671.2×
Washington229,9781.25×
Michigan225,2900.94×
Massachusetts194,3081.08×
Maryland184,1831.17×
South Carolina167,9061.22×
Tennessee162,0990.88×
Arizona156,4590.84×
Indiana145,9470.87×
Oregon138,1111.32×
Missouri132,1410.9×
Louisiana119,8041.01×
Alabama119,6220.93×
Colorado119,4900.83×
Minnesota118,4610.9×
Wisconsin115,1570.84×
Kentucky102,7310.89×
Oklahoma89,2300.88×
Connecticut87,8390.96×
Mississippi76,0051.01×
Nevada74,7680.84×
Utah65,9900.8×
Arkansas65,3080.87×
Iowa62,7510.83×
Kansas62,0950.86×
Maine56,2601.71×
West Virginia50,4021.18×
Hawaii46,7311.19×
Idaho43,2190.94×
New Hampshire39,0471.08×
Nebraska35,0350.76×
New Mexico32,5520.71×
Rhode Island28,4100.97×
Washington, District of Columbia27,7061.01×
Delaware27,4841.09×
Alaska26,3951.35×
Montana19,6860.77×
Vermont15,3510.95×
South Dakota15,3300.72×
North Dakota13,6980.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Port audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.64×Technology & Electronics
Nationality2.89×Politics & Society
The Historian16.48×Literature
Minnesota1.72×Travel & Leisure
Bank account2.27×Business & Career
Urban Outfitters1.7×Shopping
Alaska1.5×Travel & Leisure
Progressive rock1.69×Music & Radio
Natural rubber1.63×Cars & Mobility
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Meals on Wheels2.89×Food & Beverages
Public speaking1.8×Politics & Society
Evan Tanner16.6×Sports
Panama1.58×Travel & Leisure
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Port audience
TraitClusterScore
TravellingTHRILL1.63
PatriotismCONSERVATISM1.62
Quality AwarenessPREMIUM1.55
Community OrientationOPEN1.45
Urban LifestyleOPEN1.42
DIY MentalityTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for Port
CountryShare
United States17.8%
Mexico6.1%
United Kingdom5.3%

See Port audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Port have in United States?

Port has an estimated audience of 9,158,844 people in United States, concentrated in California and Florida.

What is the gender split and age of Port fans?

53.3% of Port fans are female, 46.7% are male, with an average age of 42.8 years.

Which brands do Port fans like most?

Port fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.64×) over the country average.

Where do Port fans live in United States?

Port fans in United States are most concentrated in California (reach 1,016,011), Florida (reach 912,010), and Texas (reach 834,131). These three regions account for the largest share of the active audience.

What other brands do Port fans also like?

Beyond Port itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.64×), Nationality (2.89×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Port. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.