Rascasse Audience Intelligence

Port Audience in United States

A data profile of the people who buy, follow and care about Port in United States — modelled from more than twelve digital signal sources. Port has an estimated audience of 9,158,844 people in United States.

#2470among Topic in United States#340in Travel & Leisure

The average Port fan in United States is 42.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Web server, Radio, with strongest over-indexing on Real property (2.21× the country average).

Demographically, the Port audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Port fan in United States is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Port profile in United States.

Audience size
9.2M
in United States
Gender
53.3%♀
46.7% male
Age
42.8
average years
Country rank
#3916
Topic in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Port fans

53.3% are female, 46.7% are male, average age 42.8.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Port audience in United States
MetricValue
Female53.3%
Male46.7%
Average age42.8
Estimated audience size9,158,844
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Port audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3920%
40-4926%
50+26%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Port audience comes from United States.

Worldwide audience distribution share by country for Port
CountryShare
United States17.7%
Mexico6.1%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Port audience in United States is strongest.

Fig. 05

Top regions by affinity

Port fans by region: top regions in United States
#RegionReachAffinity×
01Maine~50K1.48×
02Oregon~200K1.47×
03Alaska~30K1.44×
04Washington~200K1.25×
05Florida~800K1.22×
06Hawaii~50K1.22×
07Virginia~300K1.17×
08West Virginia~50K1.17×
09New Jersey~300K1.16×
10New Hampshire~40K1.16×
11California~1M1.15×
12Texas~900K1.11×
13New York~600K1.11×
14Illinois~300K1.07×
15Massachusetts~200K1.03×
16Michigan~200K1.02×
17Louisiana~100K1.02×
18Rhode Island~30K1.01×
19Georgia~300K1.00×
20Washington, District of Columbia~30K0.99×
21North Dakota~20K0.97×
22Vermont~20K0.97×
23North Carolina~300K0.96×
24Maryland~100K0.95×
25Delaware~20K0.95×
26South Carolina~100K0.94×
27Iowa~70K0.94×
28Kansas~70K0.94×
29Connecticut~90K0.93×
30Nevada~80K0.93×
31Pennsylvania~300K0.92×
32South Dakota~20K0.91×
33Ohio~300K0.90×
34Mississippi~70K0.90×
35Idaho~40K0.90×
36Wisconsin~100K0.89×
37Kentucky~100K0.89×
38Oklahoma~90K0.89×
39Indiana~100K0.88×
40Colorado~100K0.88×
41Utah~70K0.87×
42Missouri~100K0.85×
43Arkansas~60K0.85×
44Arizona~200K0.83×
45Minnesota~100K0.83×
46Alabama~100K0.83×
47New Mexico~40K0.83×
48Tennessee~200K0.82×
49Nebraska~40K0.82×
50Montana~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Port, United States
0.82×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Port audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Port audience
#·InterestCategoryAffinity×
01ShellfishFood & Beverages3.85×
02Berlin WallTravel & Leisure3.76×
03Web serverTechnology & Electronics3.55×
04Public administrationBusiness & Career2.80×
05Seaside resortTravel & Leisure2.78×
06CappuccinoFood & Beverages2.66×
07Mineral waterFood & Beverages2.58×
08Non-alcoholic beverageFood & Beverages2.55×
09Real propertyHome & Garden2.21×
10Rail transportTravel & Leisure2.12×
11Master of Business AdministrationBusiness & Career1.91×
12Microwave ovenHome & Garden1.89×
13PastryFood & Beverages1.85×
14Detroit TigersSports1.83×
15TicketmasterTravel & Leisure1.75×
16Ace HardwareHome & Garden1.72×
17InnovationBusiness & Career1.68×
18RadioTechnology & Electronics1.65×
19Subscription business modelShopping1.62×
20GeneticsKids & Family1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Port audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Port audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.94×
Community OrientationOPEN1.52×
TravellingTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Port audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.70×
MindfulnessBALANCE0.76×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Port have in United States?

Port has an estimated audience of 9,158,844 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Port fans?

53.3% of Port fans are female, 46.7% are male, with an average age of 42.8 years.

03

Which brands do Port fans like most?

Port fans show strongest brand affinity for Real property (2.21×), Web server (3.55×), and Radio (1.65×) over the country average.

04

Where do Port fans live in United States?

Port fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Port fans also like?

Beyond Port itself, the audience over-indexes on Web server (3.55×), Radio (1.65×), Shellfish (3.85×), and Non-alcoholic beverage (2.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Port audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Port. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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