Pre-order Audience in United States
Pre-order has an estimated audience of 9,268,445 people in United States. 48.6% are female, 51.4% are male, average age 38.5. Top brand affinities: edureka, Winemaking, Atkins diet, Cassoulet, Certified diabetes educator.
Top brand affinities include edureka, Winemaking, Atkins diet, with strongest over-indexing on edureka (22.52× the country average). Demographically, the Pre-order audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Category: Food & Beverages · Type: Topic
Demographics of Pre-order fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 38.5 |
| Estimated audience size | 9,268,445 |
Audience persona
The typical Pre-order fan in United States is balanced, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for edureka.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| edureka | 22.52× | Business & Career |
| Winemaking | 2.72× | Food & Beverages |
| Atkins diet | 2.88× | Health |
| Cassoulet | 3.45× | Food & Beverages |
| Certified diabetes educator | 5× | Business & Career |
| Chili con carne | 2.41× | Food & Beverages |
| Voltron: Legendary Defender | 4.26× | Movies & TV |
| Biblical inspiration | 2.32× | Politics & Society |
| Artistic inspiration | 1.54× | Arts & Culture |
| iPEC Coaching | 5.22× | Business & Career |
| Janitor | 1.64× | Home & Garden |
| Northrop Grumman | 1.55× | Business & Career |
| Hebe | 1.58× | Home & Garden |
| Pot roast | 2.2× | Food & Beverages |
| Sin Embargo MX | 5.38× | News |
| Irrigation sprinkler | 2.21× | Home & Garden |
| Salman Khan | 1.8× | Movies & TV |
| James Beard | 3.7× | Literature |
| Springfield, Illinois | 2.4× | Travel & Leisure |
| Ellen Burstyn | 1.96× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.53 |
| Early Adopter Mentality | POWER | 1.49 |
| Individualism | JOY | 1.25 |
| Urban Lifestyle | OPEN | 1.16 |
| Travelling | THRILL | 1.14 |
| Indulgence | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| United Kingdom | 6.7% |
| Taiwan | 5.9% |
See Pre-order audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pre-order. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.