Rascasse Audience Intelligence

Pre-order Audience in United States

Name: Pre-order — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Pre-order in United States — modelled from more than twelve digital signal sources. Pre-order has an estimated audience of 9,268,445 people in United States.

#2441among Topic in United States #294in Food & Beverages

The average Pre-order fan in United States is 38.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, GameStop, Pokémon, with strongest over-indexing on Superman (2× the country average).

Demographically, the Pre-order audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pre-order fan in United States is balanced, around 38.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pre-order profile in United States.

Audience size

9.3M

in United States

Gender

48.6%♀

51.4% male

Age

38.5

average years

Country rank

#3870

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Pre-order fans

48.6% are female, 51.4% are male, average age 38.5.

Fig. 02

Gender split

48.6%

Female

51.4%

Male

Demographic split for Pre-order audience in United States
Metric	Value
Female	48.6%
Male	51.4%
Average age	38.5
Estimated audience size	9,268,445

Fig. 03

Age distribution

Age distribution of the Pre-order audience in United States
Age bracket	Share	%
16-19		21%
20-29		22%
30-39		19%
40-49		19%
50+		20%

Fig. 04

Worldwide distribution

31.0%

of the worldwide Pre-order audience comes from United States.

Worldwide audience distribution share by country for Pre-order
Country	Share
United States	31.0%
United Kingdom	6.7%
Taiwan	5.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pre-order audience in United States is strongest.

Fig. 05

Top regions by affinity

Pre-order fans by region: top regions in United States
#	Region	Reach	×
01	California	~1.5M	1.34×
02	Hawaii	~50K	1.19×
03	Alabama	~200K	1.18×
04	New York	~600K	1.16×
05	Washington	~200K	1.16×
06	Texas	~900K	1.12×
07	Arizona	~200K	1.09×
08	Louisiana	~100K	1.09×
09	Georgia	~300K	1.08×
10	Mississippi	~80K	1.08×
11	North Carolina	~300K	1.06×
12	Virginia	~200K	1.06×
13	Nevada	~90K	1.06×
14	Indiana	~200K	1.05×
15	Illinois	~300K	1.04×
16	Tennessee	~200K	1.04×
17	Maryland	~200K	1.04×
18	Oklahoma	~100K	1.03×
19	Florida	~600K	1.02×
20	Pennsylvania	~300K	1.02×
21	Kentucky	~100K	1.02×
22	New Jersey	~200K	1.01×
23	South Carolina	~100K	1.01×
24	Arkansas	~80K	1.01×
25	West Virginia	~40K	1.01×
26	Missouri	~100K	1.00×
27	Wisconsin	~100K	0.99×
28	Alaska	~20K	0.99×
29	Utah	~80K	0.98×
30	New Hampshire	~40K	0.98×
31	Maine	~30K	0.98×
32	Rhode Island	~30K	0.98×
33	South Dakota	~20K	0.98×
34	Michigan	~200K	0.97×
35	Massachusetts	~200K	0.97×
36	Oregon	~100K	0.97×
37	Kansas	~70K	0.97×
38	Montana	~20K	0.97×
39	North Dakota	~20K	0.97×
40	Vermont	~20K	0.97×
41	Connecticut	~90K	0.96×
42	New Mexico	~40K	0.96×
43	Delaware	~20K	0.96×
44	Iowa	~70K	0.95×
45	Minnesota	~100K	0.94×
46	Idaho	~40K	0.94×
47	Nebraska	~40K	0.94×
48	Ohio	~300K	0.93×
49	Washington, District of Columbia	~30K	0.93×
50	Colorado	~100K	0.91×

Affinity by region — Pre-order, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pre-order audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pre-order audience
#	Interest	Category	×
01	Moped	Cars & Mobility	4.02×
02	Magic: The Gathering	Games	2.68×
03	3D printing	Technology & Electronics	2.25×
04	GameStop	Games	2.16×
05	Pokémon	Games	2.11×
06	Non-fiction books	Literature	2.05×
07	Crowdfunding	Business & Career	2.02×
08	Superman	Movies & TV	2.00×
09	Strategy games	Games	2.00×
10	Virtual reality	Technology & Electronics	1.94×
11	Made in USA	Business & Career	1.85×
12	Racing games	Games	1.80×
13	Board games	Games	1.74×
14	Valentine's Day	Kids & Family	1.68×
15	Innovation	Business & Career	1.63×
16	UEFA Champions League	Sports	1.61×
17	Action games	Games	1.61×
18	Lego	Kids & Family	1.58×
19	Real property	Home & Garden	1.57×
20	New Balance	Fashion & Accessoires	1.55×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pre-order audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Pre-order audience · What stands out
Trait	Cluster	Score
Early Adopter Mentality	POWER	1.28×
Indulgence	JOY	1.24×
Luxury Orientation	PREMIUM	1.24×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Pre-order audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.65×
Mindfulness	BALANCE	0.77×
Tradition	CONSERVATISM	0.80×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Pre-order have in United States?

Pre-order has an estimated audience of 9,268,445 people in United States, concentrated in California and Texas.

What is the gender split and age of Pre-order fans?

48.6% of Pre-order fans are female, 51.4% are male, with an average age of 38.5 years.

Which brands do Pre-order fans like most?

Pre-order fans show strongest brand affinity for Superman (2×), GameStop (2.16×), and Pokémon (2.11×) over the country average.

Where do Pre-order fans live in United States?

Pre-order fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

What other brands do Pre-order fans also like?

Beyond Pre-order itself, the audience over-indexes on GameStop (2.16×), Pokémon (2.11×), Made in USA (1.85×), and Real property (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

Food and drink (182,612,063)
Music (181,108,961)
Shopping and fashion (177,150,005)
Sports and outdoors (173,827,889)
Sports (173,190,295)

See Pre-order audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pre-order. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →