Primus (band) Audience in United States

Primus (band) logo

Primus (band) has an estimated audience of 936,879 people in United States. Top regions: California, Texas, New York. Top brand affinities: Winemaking, Israel, Dog breed, Grinch, Goop.

Primus (band) fans in United States are concentrated in California, with strong brand affinity for Winemaking. The audience is concentrated in California, Texas, New York. Top brand affinities include Winemaking, Israel, Dog breed, with strongest over-indexing on Winemaking (19.92× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Primus (band) fans

Demographic split for Primus (band) audience in United States
MetricValue
Estimated audience size936,879

Audience persona

The typical Primus (band) fan in United States shows strong Patriotism tendencies and a notable affinity for Winemaking.

Top regions in United States

Top regions ranked by reach for Primus (band) in United States
RegionReachAffinity
California99,8950.97×
Texas60,8220.76×
New York44,3210.85×
Florida41,3980.65×
Pennsylvania33,3011.06×
Ohio30,8871.07×
Illinois28,2500.91×
North Carolina28,070
Colorado24,6321.67×
Washington23,8951.27×
Michigan23,5560.96×
Georgia21,3770.74×
Virginia20,5230.9×
Indiana18,9941.11×
Arizona18,9700.99×
Tennessee17,9760.96×
Missouri17,0811.13×
Massachusetts16,4110.89×
Wisconsin15,9451.13×
New Jersey15,9170.67×
Oregon15,7351.47×
Minnesota14,2651.06×
Alabama13,053
Kentucky11,6350.99×
South Carolina11,4760.81×
Maryland10,6370.66×
Oklahoma10,2900.99×
Louisiana9,7400.81×
Utah9,2421.1×
Iowa8,9281.16×
Connecticut8,3500.89×
Nevada7,8130.86×
Arkansas7,5980.98×
Kansas7,1550.97×
Maine5,8481.74×
Idaho5,7411.22×
Nebraska5,6671.21×
New Mexico5,3821.15×
Mississippi5,0700.66×
New Hampshire4,8301.31×
West Virginia4,4181.01×
Montana3,6511.4×
South Dakota2,8271.31×
Rhode Island2,2390.75×
Vermont2,2311.36×
Hawaii2,2130.55×
Washington, District of Columbia1,8510.66×
North Dakota1,6980.88×
Alaska1,5390.77×
Delaware1,4650.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Primus (band) audience
BrandAffinityCategory
Winemaking19.92×Food & Beverages
Israel6.78×Travel & Leisure
Dog breed3.44×Pets & Animals
Grinch8.76×Movies & TV
Goop11.2×Internet & Social Media
Vocal harmony8.15×Music & Radio
No Escape (1994 film)15.5×Movies & TV
Gift registry17.69×Kids & Family
JibJab7.8×Internet & Social Media
Wok8.59×Food & Beverages
Alaska2.25×Travel & Leisure
Urban Outfitters2.34×Shopping
Minnesota2.18×Travel & Leisure
Google Home7.84×Technology & Electronics
Monmouth County, New Jersey11.45×Travel & Leisure
Hibachi9.12×Food & Beverages
Vickie Guerrero17.37×Business & Career
Home staging5.82×Home & Garden
Home construction1.54×Home & Garden
Governor of Michigan7.51×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Primus (band) audience
TraitClusterScore
PatriotismCONSERVATISM1.73
ExtroversionTHRILL1.6
LGBTQ+ IdentityOPEN1.54
Early Adopter MentalityPOWER1.49
TraditionCONSERVATISM1.49
Urban LifestyleOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for Primus (band)
CountryShare
United States33.4%
Germany12.3%
Canada5.5%

See Primus (band) audiences in other countries

More Band audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Primus (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.