Racing Audience in United States

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Racing has an estimated audience of 11,098,103 people in United States. 29.8% are female, 70.2% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.

The average Racing fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Racing audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Racing fans

Demographic split for Racing audience in United States
MetricValue
Female29.8%
Male70.2%
Average age35.7
Estimated audience size11,098,103

Audience persona

The typical Racing fan in United States is more male, around 35.7 years old, with strong Family Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Racing in United States
RegionReachAffinity
California1,488,3811.22×
Texas1,174,3191.23×
Florida1,009,2651.34×
New York695,8831.12×
Georgia435,3321.27×
North Carolina423,6031.27×
Illinois388,1071.05×
Pennsylvania375,2391×
Ohio339,4110.99×
New Jersey319,1841.13×
Virginia304,8001.13×
Michigan301,2501.04×
Indiana251,4161.24×
Tennessee251,4021.13×
Massachusetts234,4221.07×
Arizona234,1211.03×
Washington215,8220.97×
Maryland196,8081.03×
South Carolina189,8381.14×
Missouri171,1710.96×
Alabama166,5111.07×
Wisconsin158,9320.95×
Kentucky158,2001.14×
Louisiana153,3271.07×
Colorado144,9220.83×
Minnesota134,1410.84×
Oklahoma123,2911×
Oregon118,8820.93×
Connecticut117,6761.06×
Nevada116,8611.09×
Mississippi97,1811.06×
Iowa90,3750.99×
Arkansas90,0050.98×
Utah87,3200.88×
Kansas86,5680.99×
Nebraska55,3981×
New Mexico54,2160.97×
West Virginia49,0860.95×
Idaho46,0130.83×
Hawaii43,4310.91×
Maine33,3120.84×
New Hampshire32,9910.75×
Rhode Island32,9780.93×
Washington, District of Columbia31,0890.93×
Delaware29,6910.97×
Montana22,5760.73×
South Dakota21,5830.84×
North Dakota19,0930.84×
Alaska17,7580.75×
Vermont16,1310.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Racing audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage25.31×Cars & Mobility
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Honda HR-V17.19×Cars & Mobility
Livemusic3.46×Music & Radio
Hatchback5.11×Cars & Mobility
Scooby-Doo3.04×Movies & TV
Pre-school playgroup18.51×Kids & Family
Antique car5.11×Cars & Mobility
Carcare5.11×Cars & Mobility
Auto show5.11×Cars & Mobility
AutoZone2.03×Cars & Mobility
Los Angeles Dodgers3.55×Sports
Houston Astros4.13×Sports
Family car5.11×Cars & Mobility
Jeep Grand Cherokee5.31×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Racing audience
TraitClusterScore
Family OrientationCONSERVATISM1.59
LGBTQ+ IdentityOPEN1.42
Luxury OrientationPREMIUM1.42
Price SensitivityPREMIUM1.32
Early Adopter MentalityPOWER1.28
Sports ActivityPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Racing
CountryShare
United States24.2%
Italy6.6%
Japan6.2%

See Racing audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Racing have in United States?

Racing has an estimated audience of 11,098,103 people in United States, concentrated in California and Texas.

What is the gender split and age of Racing fans?

29.8% of Racing fans are female, 70.2% are male, with an average age of 35.7 years.

Which brands do Racing fans like most?

Racing fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Racing fans live in United States?

Racing fans in United States are most concentrated in California (reach 1,488,381), Texas (reach 1,174,319), and Florida (reach 1,009,265). These three regions account for the largest share of the active audience.

What other brands do Racing fans also like?

Beyond Racing itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Kia Sportage (25.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.