Rascasse Audience Intelligence

Racing Audience in United States

A data profile of the people who buy, follow and care about Racing in United States — modelled from more than twelve digital signal sources. Racing has an estimated audience of 11,098,103 people in United States.

#2104among Topic in United States#125in Cars & Mobility

The average Racing fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hatchback, Antique car, Carcare, with strongest over-indexing on Hatchback (5.11× the country average).

Demographically, the Racing audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Racing fan in United States is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Hatchback.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Racing profile in United States.

Audience size
11.1M
in United States
Gender
29.8%♀
70.2% male
Age
35.7
average years
Country rank
#3232
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Racing fans

29.8% are female, 70.2% are male, average age 35.7.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for Racing audience in United States
MetricValue
Female29.8%
Male70.2%
Average age35.7
Estimated audience size11,098,103
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Racing audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Racing audience comes from United States.

Worldwide audience distribution share by country for Racing
CountryShare
United States24.2%
Italy6.6%
Japan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Racing audience in United States is strongest.

Fig. 05

Top regions by affinity

Racing fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1M1.28×
02California~1.5M1.24×
03Texas~1M1.24×
04Georgia~400K1.22×
05Indiana~200K1.21×
06North Carolina~400K1.19×
07Louisiana~200K1.16×
08New Jersey~300K1.13×
09Kentucky~200K1.13×
10South Carolina~200K1.10×
11Mississippi~100K1.09×
12New York~700K1.08×
13Nevada~100K1.07×
14Virginia~300K1.06×
15Tennessee~200K1.06×
16Illinois~400K1.05×
17Alabama~200K1.05×
18Oklahoma~100K1.05×
19New Mexico~60K1.04×
20Arizona~200K1.02×
21Connecticut~100K1.02×
22Maryland~200K1.01×
23Iowa~90K1.01×
24Pennsylvania~400K1.00×
25Arkansas~90K1.00×
26Nebraska~60K1.00×
27Massachusetts~200K0.99×
28Delaware~30K0.99×
29South Dakota~30K0.98×
30Ohio~300K0.97×
31Kansas~80K0.97×
32West Virginia~50K0.97×
33Michigan~300K0.96×
34Missouri~200K0.95×
35Wisconsin~200K0.95×
36Hawaii~50K0.95×
37Rhode Island~30K0.95×
38North Dakota~20K0.94×
39Washington~200K0.92×
40Washington, District of Columbia~30K0.90×
41Oregon~100K0.89×
42Utah~90K0.89×
43Idaho~50K0.89×
44Vermont~20K0.89×
45Maine~30K0.87×
46Alaska~20K0.85×
47Minnesota~100K0.84×
48Colorado~100K0.83×
49Montana~20K0.79×
50New Hampshire~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Racing, United States
0.76×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Racing audience
#·InterestCategoryAffinity×
01HatchbackCars & Mobility5.11×
02Antique carCars & Mobility5.11×
03CarcareCars & Mobility5.11×
04Auto showCars & Mobility5.11×
05Family carCars & Mobility5.11×
06CoupéCars & Mobility5.11×
07City carCars & Mobility5.11×
08Alfa RomeoCars & Mobility4.73×
09Auto detailingCars & Mobility4.55×
10Off-road vehicleCars & Mobility4.39×
11Sedan (automobile)Cars & Mobility3.43×
12Car dealershipCars & Mobility2.25×
13Scooby-DooMovies & TV2.07×
14LunchFood & Beverages1.96×
15Electric guitarMusic & Radio1.90×
16Mobile gameGames1.83×
17Used carCars & Mobility1.83×
18RadioTechnology & Electronics1.72×
19Musical instrumentMusic & Radio1.65×
20AutoZoneCars & Mobility1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Racing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
Family OrientationCONSERVATISM1.62×
Price SensitivityPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Racing audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.77×
CreativityOPEN0.80×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Racing have in United States?

Racing has an estimated audience of 11,098,103 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Racing fans?

29.8% of Racing fans are female, 70.2% are male, with an average age of 35.7 years.

03

Which brands do Racing fans like most?

Racing fans show strongest brand affinity for Hatchback (5.11×), Antique car (5.11×), and Carcare (5.11×) over the country average.

04

Where do Racing fans live in United States?

Racing fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Racing fans also like?

Beyond Racing itself, the audience over-indexes on Antique car (5.11×), Carcare (5.11×), Auto show (5.11×), and Family car (5.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Racing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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