Racing Audience in United States

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Racing has an estimated audience of 11,098,103 people in United States. 29.8% are female, 70.2% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Elsword, JDSU, Eden Lake, N1 road (South Africa), Home staging.

The average Racing fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, JDSU, Eden Lake, with strongest over-indexing on Elsword (25.31× the country average). Demographically, the Racing audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Racing fans

Demographic split for Racing audience in United States
MetricValue
Female29.8%
Male70.2%
Average age35.7
Estimated audience size11,098,103

Audience persona

The typical Racing fan in United States is more male, around 35.7 years old, with strong Family Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Racing in United States
RegionReachAffinity
California1,488,3811.22×
Texas1,174,3191.23×
Florida1,009,2651.34×
New York695,8831.12×
Georgia435,3321.27×
North Carolina423,6031.27×
Illinois388,1071.05×
Pennsylvania375,2391×
Ohio339,4110.99×
New Jersey319,1841.13×
Virginia304,8001.13×
Michigan301,2501.04×
Indiana251,4161.24×
Tennessee251,4021.13×
Massachusetts234,4221.07×
Arizona234,1211.03×
Washington215,8220.97×
Maryland196,8081.03×
South Carolina189,8381.14×
Missouri171,1710.96×
Alabama166,5111.07×
Wisconsin158,9320.95×
Kentucky158,2001.14×
Louisiana153,3271.07×
Colorado144,9220.83×
Minnesota134,1410.84×
Oklahoma123,2911×
Oregon118,8820.93×
Connecticut117,6761.06×
Nevada116,8611.09×
Mississippi97,1811.06×
Iowa90,3750.99×
Arkansas90,0050.98×
Utah87,3200.88×
Kansas86,5680.99×
Nebraska55,3981×
New Mexico54,2160.97×
West Virginia49,0860.95×
Idaho46,0130.83×
Hawaii43,4310.91×
Maine33,3120.84×
New Hampshire32,9910.75×
Rhode Island32,9780.93×
Washington, District of Columbia31,0890.93×
Delaware29,6910.97×
Montana22,5760.73×
South Dakota21,5830.84×
North Dakota19,0930.84×
Alaska17,7580.75×
Vermont16,1310.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Racing audience
BrandAffinityCategory
Elsword25.31×Games
JDSU2.1×Business & Career
Eden Lake5.11×Movies & TV
N1 road (South Africa)2.53×Travel & Leisure
Home staging3.03×Home & Garden
Monogram2.09×Home & Garden
Staycation1.75×Home & Garden
Noodle (Gorillaz)1.9×Music & Radio
Acoustic music2.37×Music & Radio
Notre Dame Fighting Irish football2.56×Sports
Stamp collecting2.33×Home & Garden
Hog Hunting1.54×Sports
Personalised Gifts1.8×Home & Garden
Halsey, Oregon3.32×Travel & Leisure
Jack Skellington2.69×Movies & TV
Keith Stanfield2.34×Movies & TV
Corona (band)2×Music & Radio
Jaws1.9×Movies & TV
Grammarly1.59×Business & Career
Nebraska Cornhuskers2.82×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Racing audience
TraitClusterScore
Family OrientationCONSERVATISM1.59
LGBTQ+ IdentityOPEN1.42
Luxury OrientationPREMIUM1.42
Price SensitivityPREMIUM1.32
Early Adopter MentalityPOWER1.28
Sports ActivityPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Racing
CountryShare
United States24.2%
Italy6.6%
Japan6.2%

See Racing audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Racing have in United States?

Racing has an estimated audience of 11,098,103 people in United States, concentrated in California and Texas.

What is the gender split and age of Racing fans?

29.8% of Racing fans are female, 70.2% are male, with an average age of 35.7 years.

Which brands do Racing fans like most?

Racing fans show strongest brand affinity for Elsword (25.31×), JDSU (2.1×), and Eden Lake (5.11×) over the country average.

Where do Racing fans live in United States?

Racing fans in United States are most concentrated in California (reach 1,488,381), Texas (reach 1,174,319), and Florida (reach 1,009,265). These three regions account for the largest share of the active audience.

What other brands do Racing fans also like?

Beyond Racing itself, the audience over-indexes on JDSU (2.1×), Eden Lake (5.11×), N1 road (South Africa) (2.53×), and Home staging (3.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.