Rascasse Audience Intelligence

Skull Audience in United States

A data profile of the people who buy, follow and care about Skull in United States — modelled from more than twelve digital signal sources. Skull has an estimated audience of 11,286,130 people in United States.

#2077among Topic in United States#131in Health

The average Skull fan in United States is 39.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chuck Norris, John Cena, Britney Spears, with strongest over-indexing on Chuck Norris (3.11× the country average).

Demographically, the Skull audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Skull fan in United States is balanced, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Chuck Norris.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skull profile in United States.

Audience size
11.3M
in United States
Gender
50.4%♀
49.6% male
Age
39.2
average years
Country rank
#3176
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Skull fans

50.4% are female, 49.6% are male, average age 39.2.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Skull audience in United States
MetricValue
Female50.4%
Male49.6%
Average age39.2
Estimated audience size11,286,130
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Skull audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4923%
50+19%
Fig. 04

Worldwide distribution

52.5%

of the worldwide Skull audience comes from United States.

Worldwide audience distribution share by country for Skull
CountryShare
United States52.5%
United Kingdom6.3%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skull audience in United States is strongest.

Fig. 05

Top regions by affinity

Skull fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.47×
02New Mexico~80K1.34×
03Texas~1M1.23×
04Oregon~200K1.23×
05Idaho~70K1.23×
06Oklahoma~200K1.22×
07West Virginia~60K1.19×
08Arizona~300K1.14×
09California~1.5M1.13×
10Washington~300K1.13×
11Kentucky~200K1.13×
12Kansas~100K1.11×
13Alaska~30K1.11×
14Colorado~200K1.09×
15Missouri~200K1.08×
16Montana~30K1.08×
17Indiana~200K1.07×
18Nebraska~60K1.06×
19Nevada~100K1.05×
20North Dakota~20K1.05×
21Tennessee~200K1.04×
22Arkansas~90K1.01×
23South Dakota~30K1.01×
24Pennsylvania~400K0.99×
25Ohio~300K0.98×
26North Carolina~300K0.98×
27Michigan~300K0.96×
28Maine~40K0.96×
29Iowa~90K0.95×
30Georgia~300K0.94×
31Virginia~300K0.94×
32Hawaii~50K0.94×
33New Hampshire~40K0.94×
34Illinois~300K0.92×
35Louisiana~100K0.92×
36Vermont~20K0.92×
37Wisconsin~200K0.90×
38South Carolina~200K0.90×
39Alabama~100K0.90×
40Minnesota~100K0.88×
41Florida~700K0.86×
42Rhode Island~30K0.86×
43Massachusetts~200K0.83×
44Maryland~200K0.83×
45Connecticut~90K0.83×
46Mississippi~80K0.82×
47New York~500K0.78×
48New Jersey~200K0.78×
49Delaware~20K0.75×
50Washington, District of Columbia~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Skull, United States
0.59×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skull audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skull audience
#·InterestCategoryAffinity×
01Charlie HunnamMovies & TV3.69×
02SuzukiCars & Mobility3.53×
03John CenaSports3.34×
04Chuck NorrisMovies & TV3.11×
05Motorcycle helmetCars & Mobility2.93×
06Auto showCars & Mobility2.74×
07Antique carCars & Mobility2.73×
08WWE Hall of FameSports2.39×
09Obsessed (2009 film)Movies & TV2.28×
10Body modificationBeauty & Wellness2.05×
11Britney SpearsMusic & Radio2.00×
12Diane KeatonMovies & TV2.00×
13Art exhibitionArts & Culture1.89×
14Made in USABusiness & Career1.88×
15Real propertyHome & Garden1.70×
16NASDAQBusiness & Career1.70×
17InnovationBusiness & Career1.63×
18WhiskyFood & Beverages1.63×
19Scooby-DooMovies & TV1.57×
20MuseumArts & Culture1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skull audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skull audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.94×
ExtroversionTHRILL1.45×
Early Adopter MentalityPOWER1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skull audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Healthy LifestyleBALANCE0.92×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Skull have in United States?

Skull has an estimated audience of 11,286,130 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Skull fans?

50.4% of Skull fans are female, 49.6% are male, with an average age of 39.2 years.

03

Which brands do Skull fans like most?

Skull fans show strongest brand affinity for Chuck Norris (3.11×), John Cena (3.34×), and Britney Spears (2×) over the country average.

04

Where do Skull fans live in United States?

Skull fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Skull fans also like?

Beyond Skull itself, the audience over-indexes on John Cena (3.34×), Britney Spears (2×), Charlie Hunnam (3.69×), and Diane Keaton (2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Skull. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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