Rascasse Audience Intelligence

Sponge Audience in United States

A data profile of the people who buy, follow and care about Sponge in United States — modelled from more than twelve digital signal sources. Sponge has an estimated audience of 9,164,251 people in United States.

#2467among Topic in United States#286in Home & Garden

The average Sponge fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Britney Spears, Microwave oven, Nonprofit organization, with strongest over-indexing on Britney Spears (2.52× the country average).

Demographically, the Sponge audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sponge fan in United States is more female, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Britney Spears.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sponge profile in United States.

Audience size
9.2M
in United States
Gender
74.8%♀
25.2% male
Age
42.0
average years
Country rank
#3911
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sponge fans

74.8% are female, 25.2% are male, average age 42.0.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Sponge audience in United States
MetricValue
Female74.8%
Male25.2%
Average age42.0
Estimated audience size9,164,251
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Sponge audience in United States
Age bracketShare%
16-1919%
20-2915%
30-3914%
40-4923%
50+29%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Sponge audience comes from United States.

Worldwide audience distribution share by country for Sponge
CountryShare
United States23.3%
Thailand6.4%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sponge audience in United States is strongest.

Fig. 05

Top regions by affinity

Sponge fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.27×
02Florida~700K1.16×
03Georgia~300K1.15×
04Alabama~100K1.15×
05California~1M1.14×
06Texas~900K1.12×
07Louisiana~100K1.12×
08Virginia~200K1.11×
09Arizona~200K1.09×
10Michigan~300K1.08×
11Hawaii~40K1.08×
12Kentucky~100K1.07×
13Indiana~200K1.06×
14Oklahoma~100K1.06×
15Connecticut~100K1.06×
16New York~500K1.05×
17New Jersey~200K1.05×
18South Carolina~100K1.04×
19Kansas~70K1.04×
20North Carolina~300K1.03×
21Washington~200K1.03×
22Missouri~200K1.03×
23Pennsylvania~300K1.02×
24Illinois~300K1.02×
25Arkansas~80K1.02×
26Alaska~20K1.02×
27Ohio~300K1.01×
28Maryland~200K1.01×
29North Dakota~20K1.01×
30Oregon~100K1.00×
31Nevada~90K1.00×
32New Mexico~50K1.00×
33Nebraska~50K0.99×
34Rhode Island~30K0.98×
35Utah~80K0.96×
36West Virginia~40K0.96×
37Massachusetts~200K0.93×
38Minnesota~100K0.93×
39New Hampshire~30K0.92×
40Delaware~20K0.92×
41South Dakota~20K0.92×
42Tennessee~200K0.91×
43Iowa~70K0.90×
44Maine~30K0.90×
45Colorado~100K0.89×
46Idaho~40K0.88×
47Washington, District of Columbia~20K0.86×
48Montana~20K0.86×
49Wisconsin~100K0.85×
50Vermont~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Sponge, United States
0.83×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sponge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sponge audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages2.89×
02Microwave ovenHome & Garden2.72×
03Britney SpearsMusic & Radio2.52×
04HypermarketShopping2.29×
05Rail transportTravel & Leisure2.20×
06Veterinary medicineBusiness & Career2.17×
07QVCMovies & TV2.17×
08Tabloid (newspaper format)Literature2.16×
09Weather forecastingHome & Garden2.08×
10Charitable organizationPolitics & Society2.04×
11Sustainable energyHome & Garden1.95×
12ZooKids & Family1.91×
13Renewable energyBusiness & Career1.88×
14Discount storesShopping1.76×
15PharmacyBusiness & Career1.73×
16Nonprofit organizationPolitics & Society1.68×
17TraditionPolitics & Society1.65×
18Online newspaperNews1.63×
19Hardware storeHome & Garden1.61×
20KitchenwareHome & Garden1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sponge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sponge audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.04×
Family OrientationCONSERVATISM1.88×
TraditionCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sponge audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Risk AppetiteTHRILL0.71×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sponge have in United States?

Sponge has an estimated audience of 9,164,251 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sponge fans?

74.8% of Sponge fans are female, 25.2% are male, with an average age of 42.0 years.

03

Which brands do Sponge fans like most?

Sponge fans show strongest brand affinity for Britney Spears (2.52×), Microwave oven (2.72×), and Nonprofit organization (1.68×) over the country average.

04

Where do Sponge fans live in United States?

Sponge fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Sponge fans also like?

Beyond Sponge itself, the audience over-indexes on Microwave oven (2.72×), Nonprofit organization (1.68×), Veterinary medicine (2.17×), and Non-alcoholic beverage (2.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Sponge audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sponge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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