Sponge Audience in United States

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Sponge has an estimated audience of 9,164,251 people in United States. 74.8% are female, 25.2% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Pillow, Enfamil, Temple Grandin, Kingdom of Judah.

The average Sponge fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Pillow, Enfamil, with strongest over-indexing on Whataburger (1.71× the country average). Demographically, the Sponge audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Sponge fans

Demographic split for Sponge audience in United States
MetricValue
Female74.8%
Male25.2%
Average age42.0
Estimated audience size9,164,251

Audience persona

The typical Sponge fan in United States is more female, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Sponge in United States
RegionReachAffinity
California1,212,7241.2×
Texas918,7771.17×
Florida773,6791.25×
New York575,5151.12×
Georgia320,7751.14×
Illinois319,9211.05×
Pennsylvania309,3151×
Ohio297,1371.05×
North Carolina288,6751.05×
Michigan277,5651.16×
Virginia257,5601.15×
New Jersey250,4541.07×
Arizona208,6121.11×
Washington195,6941.06×
Indiana174,7951.04×
Tennessee169,4290.92×
Massachusetts168,4910.93×
Maryland164,7551.05×
Missouri161,1321.09×
Alabama146,4421.14×
South Carolina139,7901.01×
Colorado134,5210.93×
Louisiana131,7511.11×
Minnesota123,7340.94×
Kentucky119,7321.04×
Wisconsin115,6540.84×
Oregon108,0661.03×
Oklahoma105,7011.04×
Connecticut99,8361.09×
Nevada91,7841.04×
Mississippi91,6991.21×
Utah79,9780.97×
Arkansas75,2521×
Kansas71,8490.99×
Iowa67,0640.89×
Nebraska45,2630.98×
New Mexico44,0520.96×
Hawaii42,8131.09×
Idaho39,9620.87×
West Virginia39,3210.92×
New Hampshire31,4080.87×
Rhode Island29,4311.01×
Maine28,0450.85×
Washington, District of Columbia24,0890.87×
Delaware21,9080.87×
Montana19,5700.77×
Alaska18,8260.96×
South Dakota17,6790.83×
North Dakota16,0150.85×
Vermont11,5890.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sponge audience
BrandAffinityCategory
Whataburger1.71×Food & Beverages
Pillow1.73×Home & Garden
Enfamil2.11×Kids & Family
Temple Grandin1.61×Literature
Kingdom of Judah1.51×Politics & Society
Cockpit1.9×Travel & Leisure
Tierra Cali1.53×Travel & Leisure
Al Ahly SC1.61×Sports
Cachorros2.24×Pets & Animals
International University of Business Agriculture and Technology1.79×Business & Career
Cachorros1.79×Pets & Animals
Ural Mountains1.75×Travel & Leisure
Príncipe1.51×Travel & Leisure
The Godfather Part II1.63×Movies & TV
CACI1.75×Technology & Electronics
Cash Cab (U.S. game show)2.1×Movies & TV
Assisi1.67×Travel & Leisure
Cachaça2.04×Food & Beverages
Arco Iris1.78×Music & Radio
CAD/CAM dentistry1.56×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sponge audience
TraitClusterScore
Family OrientationCONSERVATISM1.73
IndulgenceJOY1.52
IndividualismJOY1.48
Pet OwnershipJOY1.46
Convenience OrientationPREMIUM1.46
Community OrientationOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Sponge
CountryShare
United States23.3%
Thailand6.4%
United Kingdom5.3%

See Sponge audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Sponge have in United States?

Sponge has an estimated audience of 9,164,251 people in United States, concentrated in California and Texas.

What is the gender split and age of Sponge fans?

74.8% of Sponge fans are female, 25.2% are male, with an average age of 42.0 years.

Which brands do Sponge fans like most?

Sponge fans show strongest brand affinity for Whataburger (1.71×), Pillow (1.73×), and Enfamil (2.11×) over the country average.

Where do Sponge fans live in United States?

Sponge fans in United States are most concentrated in California (reach 1,212,724), Texas (reach 918,777), and Florida (reach 773,679). These three regions account for the largest share of the active audience.

What other brands do Sponge fans also like?

Beyond Sponge itself, the audience over-indexes on Pillow (1.73×), Enfamil (2.11×), Temple Grandin (1.61×), and Kingdom of Judah (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sponge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.