Structure Audience in United States

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Structure has an estimated audience of 15,267,658 people in United States. 61.3% are female, 38.7% are male, average age 42.4. Top regions: Washington, Idaho, California. Top brand affinities: Lulu 黃路梓茵, Israel, Pillow, Historic site, Nationality.

The average Structure fan in United States is 42.4 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, Idaho, California. Top brand affinities include Lulu 黃路梓茵, Israel, Pillow, with strongest over-indexing on Lulu 黃路梓茵 (3.44× the country average). Demographically, the Structure audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Structure fans

Demographic split for Structure audience in United States
MetricValue
Female61.3%
Male38.7%
Average age42.4
Estimated audience size15,267,658

Audience persona

The typical Structure fan in United States is more female, around 42.4 years old, with strong Quality Awareness tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Structure in United States
RegionReachAffinity
Washington4,277,90313.97×
Idaho974,83212.73×
California970,7140.58×
Texas830,8850.63×
Florida626,3520.61×
New York423,1780.5×
Georgia259,2520.55×
North Carolina238,7380.52×
Illinois236,2190.46×
Pennsylvania216,6100.42×
Virginia195,1280.52×
Ohio192,5370.41×
Oregon188,9041.08×
Arizona185,3940.59×
Michigan185,1470.46×
New Jersey175,5220.45×
Tennessee158,6850.52×
Maryland142,4250.54×
Louisiana129,2580.66×
Massachusetts127,9630.43×
Indiana119,9010.43×
Colorado118,3430.49×
South Carolina110,2330.48×
Alabama107,1030.5×
Missouri104,0070.42×
Minnesota88,8280.41×
Oklahoma86,4580.51×
Kentucky83,8810.44×
Wisconsin83,1980.36×
Nevada76,0380.51×
Utah75,3510.55×
Mississippi73,0840.58×
Connecticut62,9300.41×
Arkansas56,8930.45×
Kansas54,5470.45×
Iowa51,1200.41×
Montana47,1321.11×
New Mexico36,3450.47×
Hawaii34,0770.52×
Nebraska31,9940.42×
West Virginia28,4600.4×
Washington, District of Columbia23,3540.51×
New Hampshire20,7400.34×
Rhode Island20,1620.41×
Maine18,8970.35×
Alaska18,0410.55×
Delaware16,2730.39×
North Dakota14,8430.47×
South Dakota11,5440.33×
Wyoming9,3340.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Structure audience
BrandAffinityCategory
Lulu 黃路梓茵3.44×Movies & TV
Israel1.8×Travel & Leisure
Pillow1.77×Home & Garden
Historic site3.44×Arts & Culture
Nationality1.63×Politics & Society
Vocal harmony3.44×Music & Radio
Grinch2.89×Movies & TV
Goop3.44×Internet & Social Media
JDSU1.82×Business & Career
Home staging2.83×Home & Garden
Google Home3.44×Technology & Electronics
Saving1.55×Business & Career
Wok3.44×Food & Beverages
Mothercare1.59×Kids & Family
Throne of Glass3.44×Literature
Governor of Michigan3.44×Politics & Society
Fairy godmother3.44×Literature
Nebraska Cornhuskers football1.63×Sports
Urban horticulture1.6×Home & Garden
Hibachi3.44×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Structure audience
TraitClusterScore
Quality AwarenessPREMIUM1.83
DIY MentalityTHRILL1.76
Luxury OrientationPREMIUM1.55
Design AffinityPREMIUM1.49
IndividualismJOY1.4
CreativityOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Structure
CountryShare
United States19.8%
Italy8.7%
Brazil5.7%

See Structure audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Structure have in United States?

Structure has an estimated audience of 15,267,658 people in United States, concentrated in Washington and Idaho.

What is the gender split and age of Structure fans?

61.3% of Structure fans are female, 38.7% are male, with an average age of 42.4 years.

Which brands do Structure fans like most?

Structure fans show strongest brand affinity for Lulu 黃路梓茵 (3.44×), Israel (1.8×), and Pillow (1.77×) over the country average.

Where do Structure fans live in United States?

Structure fans in United States are most concentrated in Washington (reach 4,277,903), Idaho (reach 974,832), and California (reach 970,714). These three regions account for the largest share of the active audience.

What other brands do Structure fans also like?

Beyond Structure itself, the audience over-indexes on Israel (1.8×), Pillow (1.77×), Historic site (3.44×), and Nationality (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Structure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.