Rascasse Audience Intelligence

The B-52's Audience in United States

The B-52's has an estimated audience of 241K people in United States.

#832among Band in United States#13421among people in United States#7723in Music & Radio

The average The B-52's fan in United States is 48.9 years old, more male, and lives primarily in California.

Its fans are 10.3 years older than the group average of 38.6.

Women make up 40.4% of the fan base, 12.1 percentage points fewer than the group average.

Compared with the other 4433 objects in Band, The B-52's fans stand out for their interest in Eurythmics, INXS and Wham!.

Most fans live in California, Texas, New York.

Top affinities include Eurythmics, INXS, Wham!, with strongest over-indexing on Eurythmics (158× the country average).

Demographically, the The B-52's audience skews more male with an average age of 48.9, and over-indexes on personality traits such as Sustainability, Patriotism.

The typical The B-52's fan in United States is more male, around 48.9 years old, with strong Sustainability tendencies and a notable affinity for Eurythmics.

Category: Music & Radio · Type: Person · Subtype: Band

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
241K
in United States
Gender
40.4%♀
59.6% male
Age
48.9
average years
Country rank
#53949
among all objects in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The B-52's fans

40.4% are female, 59.6% are male, average age 48.9.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for The B-52's audience in United States
MetricValue
Female40.4%
Male59.6%
Average age48.9
Estimated audience size241K
Fig. 03

Age distribution

Ø 48.9
average years
Age distribution of the The B-52's audience in United States
Age bracketShare%
16-247%
25-347%
35-4412%
45-5435%
55+39%
Fig. 04

Worldwide distribution

49.2%

of the worldwide The B-52's audience comes from United States.

Worldwide audience distribution share by country for The B-52's
CountryShare
United States49.2%
United Kingdom15.4%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The B-52's fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~7K1.30×
02New Hampshire~1K1.25×
03Michigan~9K1.22×
04Oregon~4K1.21×
05Georgia~9K1.18×
06Maine~1K1.16×
07California~30K1.13×
08Pennsylvania~10K1.12×
09Washington~6K1.10×
10Rhode Island<1K1.10×
11Ohio~9K1.06×
12Nevada~2K1.06×
13North Carolina~8K1.05×
14New Jersey~7K1.05×
15Connecticut~3K1.05×
16Vermont<1K1.05×
17Minnesota~4K1.02×
18Kansas~2K1.02×
19New Mexico~2K1.02×
20Idaho~1K1.02×
21Wisconsin~4K1.01×
22Colorado~4K1.01×
23West Virginia~1K1.01×
24Tennessee~5K1.00×
25Missouri~4K1.00×
26North Dakota<1K1.00×
27Arizona~5K0.99×
28Alabama~4K0.99×
29South Carolina~4K0.98×
30Kentucky~3K0.97×
31Montana<1K0.97×
32Illinois~9K0.96×
33Oklahoma~3K0.96×
34Alaska<1K0.96×
35Nebraska~1K0.95×
36South Dakota<1K0.95×
37Indiana~5K0.94×
38Maryland~4K0.94×
39Utah~2K0.94×
40Delaware<1K0.93×
41New York~10K0.92×
42Iowa~2K0.92×
43Arkansas~2K0.92×
44Texas~20K0.91×
45Virginia~6K0.90×
46Louisiana~3K0.90×
47Mississippi~2K0.90×
48Hawaii<1K0.90×
49Washington, District of Columbia<1K0.89×
50Florida~10K0.81×
Fig. 06

Affinity by region

Affinity by region — The B-52's, United States
0.81×1.00×1.30×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The B-52's audience vs. the country average
#·InterestCategoryAffinity×
01EurythmicsMusic & Radio158.00×
02INXSMusic & Radio94.06×
03Wham!Music & Radio75.84×
04Culture ClubMusic & Radio72.59×
05Spandau BalletMusic & Radio58.55×
06Billy IdolMusic & Radio55.39×
07Debbie HarryMusic & Radio51.93×
08MorrisseyMusic & Radio40.15×
09Men at WorkMusic & Radio37.32×
10Peter GabrielMusic & Radio35.07×
11Huey LewisMovies & TV30.51×
12JamiroquaiMusic & Radio28.20×
13Bryan AdamsMusic & Radio26.58×
14Tears for FearsMusic & Radio25.26×
15Duran DuranMusic & Radio23.02×
16The HivesMusic & Radio22.37×
17Donny OsmondMusic & Radio20.80×
18Iggy PopMusic & Radio19.97×
19Boy GeorgeMusic & Radio17.86×
20Genesis (band)Music & Radio13.05×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The B-52's audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The B-52's audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.81×
PatriotismCONSERVATISM1.79×
IndividualismJOY1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The B-52's audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Healthy LifestyleBALANCE0.73×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

More Band audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The B-52's over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/the-b-52s-11663” · Methodology