The B-52's Audience in United States
The B-52's has an estimated audience of 373,677 people in United States. 40.4% are female, 59.6% are male, average age 48.2. Top brand affinities: Home Delivery, Israel, Nipsey Hussle, Dog breed, REC TEC Grills.
Top brand affinities include Home Delivery, Israel, Nipsey Hussle, with strongest over-indexing on Home Delivery (23.35× the country average). Demographically, the The B-52's audience skews more male with an average age of 48.2, and over-indexes on personality traits such as Tradition, Community Orientation.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of The B-52's fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 48.2 |
| Estimated audience size | 373,677 |
Audience persona
The typical The B-52's fan in United States is more male, around 48.2 years old, with strong Tradition tendencies and a notable affinity for Home Delivery.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Delivery | 23.35× | Food & Beverages |
| Israel | 3.45× | Travel & Leisure |
| Nipsey Hussle | 9.33× | Music & Radio |
| Dog breed | 1.87× | Pets & Animals |
| REC TEC Grills | 29.69× | Sports |
| Ayrton Senna | 15.48× | Sports |
| JibJab | 8.86× | Internet & Social Media |
| Hideo Nomo | 22.72× | Sports |
| Alaska | 1.89× | Travel & Leisure |
| Scratching post | 10.05× | Pets & Animals |
| Winemaking | 4.52× | Food & Beverages |
| Lenny Henry | 26.48× | Movies & TV |
| Elsword | 15× | Games |
| Minnesota | 1.55× | Travel & Leisure |
| Disney Fanatic | 56.67× | Kids & Family |
| Nebraska | 2.23× | Travel & Leisure |
| Columbia, Missouri | 8.06× | Travel & Leisure |
| Corona (band) | 4.19× | Music & Radio |
| Sensationalism | 20× | News |
| The Perfect Guy (2015 film) | 15.01× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.49 |
| Community Orientation | OPEN | 1.36 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Extroversion | THRILL | 1.28 |
| Individualism | JOY | 1.24 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.0% |
| United Kingdom | 11.7% |
| Germany | 5.0% |
See The B-52's audiences in other countries
More Band audiences in United States
- Fun (39,137,239)
- Animal Liberation Orchestra (35,886,708)
- Cherryblossom (18,458,000)
- MAX (band) (16,907,176)
- Hello (band) (15,458,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for The B-52's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.