The B-52's Audience in United States
The B-52's has an estimated audience of 373,677 people in United States. 40.4% are female, 59.6% are male, average age 48.2. Top brand affinities: Billy Idol, Eurythmics, INXS, Wham!, Culture Club.
Top brand affinities include Billy Idol, Eurythmics, INXS, with strongest over-indexing on Billy Idol (51.41× the country average). Demographically, the The B-52's audience skews more male with an average age of 48.2, and over-indexes on personality traits such as Tradition, Community Orientation.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of The B-52's fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 48.2 |
| Estimated audience size | 373,677 |
Audience persona
The typical The B-52's fan in United States is more male, around 48.2 years old, with strong Tradition tendencies and a notable affinity for Billy Idol.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Billy Idol | 51.41× | Music & Radio |
| Eurythmics | 122.55× | Music & Radio |
| INXS | 88.02× | Music & Radio |
| Wham! | 56.67× | Music & Radio |
| Culture Club | 76.56× | Music & Radio |
| Morrissey | 43.89× | Music & Radio |
| Debbie Harry | 37.54× | Music & Radio |
| Genesis (band) | 15.01× | Music & Radio |
| Rick Astley | 36.38× | Music & Radio |
| Bryan Adams | 26.47× | Music & Radio |
| Spandau Ballet | 58.31× | Music & Radio |
| Blondie (band) | 23.35× | Music & Radio |
| Jamiroquai | 32.9× | Music & Radio |
| Duran Duran | 29.64× | Music & Radio |
| Peter Gabriel | 36.61× | Music & Radio |
| Dire Straits | 29.69× | Music & Radio |
| Joan Jett | 19.88× | Music & Radio |
| LCD Soundsystem | 37.19× | Music & Radio |
| Huey Lewis | 27.76× | Movies & TV |
| Men at Work | 35.04× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.49 |
| Community Orientation | OPEN | 1.36 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Extroversion | THRILL | 1.28 |
| Individualism | JOY | 1.24 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.0% |
| United Kingdom | 11.7% |
| Germany | 5.0% |
See The B-52's audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for The B-52's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.